Bonza CEO says hour long flights shouldn’t cost more than $50

Bonza CEO says hour long flights shouldn’t cost more than $50
By James Harrison


Bonza CEO Tim Jordan recently remarked that airfares on flights lasting about an hour should not be more than $50.

Jordan made the comment earlier the week in an interview with Sky News Australia in a discussion about the airline’s operations.

The Bonza CEO was asked how the entry of his airline into the market would pressure Qantas, Virgin Australia and Rex to lower prices.

“We’re about the new market, so our market currently is either taking the car or staying home,” he said.

“If you want to be in Melbourne for that 11 o’clock meeting on a Tuesday, you’re probably taking another airline, that’s not us.

“But if you’re happy to be flexible in terms of the day of travel, then likely is that we will be able to offer a very low fare and stimulate a brand new market to brand new destinations.

“We’re about market growth but those fares will be incredibly low. We believe that if you’re flying about an hour you shouldn’t be paying much more than about $50.”

Bonza aims to focus on largely unserviced routes, with 25 of the 27 routes not operated by other airlines.

“We’re especially proud of the focus that we’ll have on regional centres. Just one capital city to start with, which is Melbourne,” Jordan said.

Bonza has welcomed three of its Boeing 737-8 MAX aircrafts, named Bazza, Shazza and Sheila.

The airline has also released its all-Aussie food and drinks menu featuring aviation firsts like non-alcoholic beer, banana bread waffles and a snag in a bag, all produced by Australian small to medium businesses.

Bonza has also ditched onboard catering trolleys and instead its cabin crew will be assigned seat rows to look after during each flight, meaning the people in the last row won’t have to wait for everyone else to be served and risk missing out on a meal preference.

The airline has not yet confirmed when it begins operations as it awaits regulator clearance.

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