Aviation

Airline launches record label as it eyes entry to events industry

AirAsia has unveiled the next step in its expanding product line-up – a precursor to the company’s entry into the events space.

In partnership with Universal Music Group (UMG), the airline has announced the launch of a new Asian-talent -focused record label, RedRecords.

The two companies announced the partnership at a press conference, held in Kuala Lumpur on Friday, days after AirAsia unveiled its first Asian fast food restaurant – serving the airline’s in-flight menu.

And although the emphasis of the announcement is on “developing and breaking” new Asian artists, a recording of the press conference obtained by Skift reveals RedRecords is a precursor to AirAsia’s entry into the events space in Asia.

According to the outlet, this could include organising music festivals and selling concert tickets or full travel packages, which include flights, hotels, and event tickets.

“It’s a continuation of our journey as a lifestyle platform,” Fernandes said. “Music is a large element of lifestyle. So [we’re thinking] live events, streaming, festivals — we’re toying with the name RedVibes — ticket sales.

“We want to change the way you see concerts, [not just buying tickets] but hotels, packages.

“It’s a whole infrastructure that we’re looking at and that will be replicated with film [content]. We want to become more relevant to your life.

“Your life with us now is purely buying [airline] tickets, so we hope you’ll spend more time in the day on AirAsia’s associated products, of which RedRecords is one.”

RedRecords will be based in Kuala Lumpur and Los Angeles with the aim of expanding A-Pop’s reach beyond national borders and languages to reach audiences around the world.

The record label announced the signing of Thai pop-artist and influencer Jannine Weigel as its marquee first artist.



SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Travel Agents

“It’s our shout”: Flight Centre is giving away free holidays!

The travel giant is giving away 40 holidays to celebrate its 40th Birthday! Nobody tell them that it’s usually the other way around…

Share

CommentComments

Hotels

QT Newcastle signature restaurant and bar revealed!

It might seem like we’re calling Newcastle a ‘cutie’ but rest assured, our cutest NSW city award still goes to Griffith.

Share

CommentComments

Events

Australian Tourism Exchange 2022 concluded and next year’s location revealed!

The rumours are that next year’s event will have twice as many arancini balls and half the day will be dedicated to playing Mario Kart. Bear in mind our source for this was a 6 year old boy…

Share

CommentComments

Destinations

Japan gets closer to reopening its border with experimental group tours

Don’t worry, the fact that the tours are operating is what makes them experimental. You won’t have to remember your high school science skills for a trip to Japan (at least we don’t think so).

Share

CommentComments

Travel Agents

Do you want to explore South Australia? Complete a few training modules for your chance at a famil!

The team at South Australian Tourism Commission has your next holiday sorted with a famil offering for travel agents and product managers.

Share

CommentComments

Tourism

ATEC tickled pink with Labor Party tourism funding promise

As professional journalists, we at Travel Weekly remain completely unbiased when it comes to political matters. However, we’re just going to leave this here…

Share

CommentComments

Tourism

“The time is right”: industry legend, Barry Mayo, retires after 60+ years in travel

We think we speak for everyone when we say we can’t imagine an Australian travel industry without this industry stalwart!

Share

CommentComments

Tourism

Tourism Western Australia partners with AAT Kings and showcases WA wildlife to Sydney

Rumours are that part of the collaboration deal is that the AAT execs all get free camel rides whenever they want, which we completely understand.

Share

CommentComments

Cruise

Humans of Antarctica

Travel Weekly joined Aurora Expeditions for an Antarctic circle expedition and met some amazing travellers who waited over two years for the adventure.

Share

CommentComments

Travel Agents

Flight Centre scores whopping government contract

Work for Flight Centre? Your tax dollars could now be contributing to your own salary, according to our vague understanding of the ATO.

Share

CommentComments

Aviation

Start-up airline, Bonza, to embrace Uber model

However, it’s not yet confirmed whether the pilots will be willing to give life advice to drunk passengers, like the rideshare app.

Share

CommentComments

Midweek Interview

Midweek Catch-up with UnCruise Adventures’ Kirsty Bozlee

We’re not sure how to UnCruise… and when we asked the company’s vice president of operations, she thought we were joking.

Share

CommentComments