TA reiterates power of social media

TA reiterates power of social media
By admin

Tourism Australia has signalled that social media will continue to play a pivotal role in its marketing approach, as it seeks to highlight Australia's "difference".

Speaking at the launch of Sydney Harbour as the 16th National Landscape yesterday, managing director McEvoy identified word of mouth as "the most powerful tool we have".

"What has changed is the digital and social media environment," he said.

But he was confident that Australia was well-placed to benefit from the growing trend, with more than 4 million Facebook fans and similar success on other networking platforms.

"They're telling deep and intense stories about the destinations, they're sharing imagery," he said. "We now have probably 23 million Australians and a world of people that want to Advocate on our behalf."

McEvoy stressed that simply projecting images of iconic destinations was no longer enough to capture the interest of the modern traveller.

"We need to bring to life what is the deeper story," he said, pointing to the National Landscapes Program as a way of doing this. "The world travels to experience difference, and we have that in spades."

The tourism body last week released a series of guidelines for tourism business to capitalise on the social media trend.


Latest News

  • Food & Beverage
  • Hotels

Park Proxi Gibraltar Bowral announces partnership with Lotus Dining Group

Renowned Lotus Dining Group will offer a new dining experience at Southern Highlands property, Park Proxi Gibraltar Bowral, Seibu Prince Hotels & Resorts has announced.  Scheduled to open on 1 September, Lotus will bring its acclaimed Asian cuisine to the Southern Highlands with a hyper-local twist. Diners can expect a blend of favourite Lotus dishes […]

  • Hotels

Nozo Hotel Furano announce winter season exclusive package

Nozo Hotel Furano in Hokkaido has announced a special invitation to Aussie and Kiwi travellers with an exclusive winter package, in anticipation of its first anniversary. The hotel are offering a 30 per cent discount on all rooms and breakfasts for seven-night stays or more. The offer marks the hotel’s milestone celebration and ushers in […]

  • Conferences

Melbourne and Geelong convention centres pave the way for accessibility and inclusion

The operators of Melbourne Convention and Exhibition Centre and the future Nyaal Banyul Geelong Convention and Event Centre have taken a significant step towards inclusivity with the launch of their latest Accessibility Action Plan. Welcoming visitors from diverse backgrounds, Melbourne Convention and Exhibition Trust (MCET) is committed to providing safe spaces to connect and engage. […]

  • Cruise
  • News

AmaWaterways celebrates 22nd anniversary with offers on 2025 trips

As AmaWaterways embarks on its 22nd year, the luxury river cruise line has announced a range of savings offers to make river cruising even more accessible to both new and experienced cruisers. Travellers planning ahead can enjoy savings of up to 20 per cent on a range of European itineraries in 2025. Solo travellers also […]