Monaco appeal grows for Aussie travellers

Monaco appeal grows for Aussie travellers
By admin

Monaco is not just a high end holiday option, tourism representatives have insisted as they highlighted the range of product available in the destination.

Although the Grand Prix and the Monaco Yacht Show are two of the principality’s major drawcards, Visit Monaco insisted that it attracts a broad cross-section of visitors – split into day visitors and those that spend between one and three days at a variety of accommodation options ranging from three to five star.

It reported “excellent” growth from the Australian market with the local market rising to number eight from number 13 just five years ago. The growth has been bolstered by rising numbers of river cruise companies offering extension excursions to Monaco, growth in the number of independent travellers and an increase in incentive groups.

But more education is required to grow awareness of the product on offer, Australian representative Alison Roberts-Brown admitted.

“We’re particularly promoting the Monte Carlo Passport Program, teaching people about that so they can sell something really easily and give them some pointers,” she said.

The program features helicopter transfers from Nice Airport for 125 euro per person and a range of add-ons such as the opportunity to drive a Ferrari.

This year has also seen Visit Monaco partner with France Tourism for the first time for a series of roadshows in Australia and New Zealand which are taking place this week.

Meanwhile, no significant upturn in visitation is expected as a result of the Grace of Monaco movie with the tourism body deciding not to align itself with the film.

“But it will remind people of Monaco,” Roberts-Brown said, adding the movie has particular resonance in Australia because of Nicole Kidman’s lead role.

Latest News

  • Destinations

Half price winter warmers at Sydney’s luxury lodges at  Calabash Bay and Crane

Wild Luxury has released its off-peak rates for winter, with stays at Calabash Bay Lodge and Crane Lodge discounted by almost half price for a limited time. Nightly rates at Wild Luxury’s Palm Beach eco retreat, Crane Lodge, are reduced to $1144 for a seven-night stay (48% off the $2200 nightly regular rack rate) or $1760 per […]

  • Conferences
  • Hotels

Iconic Sofitel Sydney Wentworth showcases conferencing and events ahead of spring opening

Sofitel Sydney Wentworth is showcasing its venue for conferencing and events that will feature as part of the iconic venue’s highly anticipated $60 million relaunch this in September. Among the offerings at the Phillip and Bligh Street precinct are contemporary meeting rooms, more than 15 event and conference spaces and the famous Wentworth Ballroom, where […]

  • Aviation

Board Air Canada in Sydney’s CBD via a sleek Light Rail

Visitors flocking to Vivid Sydney will glide through the CBD in the newest addition to the Air Canada fleet – a sleek Light Rail tram wrapped in the airline’s unique livery. The Air Canada-themed tram is part of a new marketing campaign designed to put Air Canada in lights during the Vivid Sydney festival (25 […]

  • Cruise
  • News

Carnival Splendor to the rescue of Aussies and Kiwis left stranded in Vanuatu

Carnival Cruise Line’s Carnival Splendor has come to the aid of a group left stranded in Vanuatu, following the collapse of Air Vanuatu. The group, eight Australians and one New Zealander, were visiting the island of Santo when Air Vanuatu cancelled all flights, leaving them without a way home. Carnival Cruise Line responded by offering […]

  • Hotels

QT Singapore set to open in heritage Eastern Extension Telegraph building

Bookings open today for QT Singapore, in the historic former Eastern Extension Telegraph building along Robinson Road, the first property from QT Hotels & Resorts to open outside Australian and New Zealand. Previously Accor’s So Singapore, then the Hotel Telegraph, QT Singapore will officially launch on September 16 and will feature 134 rooms, ranging in […]