Internal shift as Mantra plots expansion
The internal restructuring of the Mantra Group continues as the hotel firm confirmed the appointment of an executive director of sales, marketing and distribution.
Former group director of sales and revenue, Kent Davidson, takes on the role which will centralise Mantra's sales, marketing and revenue streams with the aim of creating a "cohesive approach" as it continues to expand within Asia Pacific.
The move follows the redundancies of director of marketing, Ken Minnikin, and Luke Jamieson, general manager distribution last month – both long-serving with the company.
The aim of the reshuffle is to ensure the business is in the "best position" to accommodate growth and to continue to deliver results in a competitive market, according to chief executive Bob East.
"We work in a highly competitive market and our ability to bring strong returns to our owners is because we have a structure and business model in place that is performing very well in current conditions," he said.
"The Group will benefit from the expertise of Kent Davidson to oversee the new structure as his overall knowledge of the business – including his involvement with the Mantra brand concept and his early relationship with the Peppers portfolio – is invaluable as we undertake strategic expansion over the next 12 months."
Meanwhile, Davidson insisted that centralisation of key revenue functions would ensure the "best utilisation" of Mantra's financial and human resources.
"We have an outstanding quality of people across our revenue platforms," he said. "We are at that place in the lifecycle of Mantra Group where it's appropriate to bring them together to realise benefits for all stakeholders."
The Group plans to grow its 114-property portfolio with a further seven properties in Indonesia and 10 in Australia and New Zealand over the next 12 months.
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