News

Innovation to spearhead Emirates growth strategy

Innovation will play a major role in ensuring continued growth for Emirates, with the Dubai-based airline confident its performance will reflect that of its home city as it strives to double visitation by 2020.

Speaking to media at Arabian Travel Market, vice president Australasia Barry Brown highlighted the growing appeal of Dubai as a key factor in the airline’s future success.

“As Dubai grows its hotels, its attractions, the airline is expanding its footprint around the world,” he said. “We will continue to innovate, that is the success of the airline, and Dubai also innovates as well so we’re hand in glove with Dubai.”

Brown insisted that the ‘sky is the limit’ for Emirates as he outlined future goals for the airline onboard offering.

With achievements under its belt including being the first commercial airline in the world to have showers aboard planes, Brown said Emirates has already surpassed most customers’ expectations. He promised it will continue to do this as he hinted at a future new product features.

“We’ve got 43 A380s in the active service, with an additional 93 to come. We will offer this product worldwide, and for us it’s all about privacy, like the private suites we’ve developed, and there will be further enhancements to our products as we move forward.”

On board product is not the sole focus for the airline as it looks to the future. It is seeking to reestablish itself not just as an airline but also as a brand.

Brown highlighted sponsorships as one of the main initiatives for achieving this. Emirates now has deals with range from local sponsorships with communities like Collingwood Football Club, to the FIFA World Cup and the Formula One Group.

Social media will also play an important role in helping the airline connect with the Gen Y source market. A recent example was the digital campaign featuring Cristiano Ronaldo and Pele.

“It’s about continuing to evolve, how to talk to our customers, how to interact with them. Digital media is so strong. Gen Y has shifted their buying habits, so we’ve got to get on top of that,” he said.

 


SEE WHAT PEOPLE ARE SAYING

Comments are closed.

Cruise

Tourism

Travel Agents

Digital travel ad impressions up 40 per cent says Nielsen Ad Intel

Looks like your marketing team’s efforts are paying off, with ads views climbing dramatically in Australia following the most recent lockdown.

Share

CommentComments

News

Tourism

OMICRON: WHO urges those over 60 to cancel travel plans as SA tightens restrictions

The UN health authority warned countries that blanket bans don’t work, while an Aussie epidemiologist says the government’s current restrictions won’t make much difference.

Share

CommentComments

Wholesalers

Planeterra launches holiday fundraising for community tourism

Not sure what to get your colleague for Secret Santa? They’ll be hard-pressed to complain about a donation in their name to support community tourism projects.

Share

CommentComments

Destinations

WATCH: Rebel Wilson stars as glam castaway in new Tourism Fiji ad

The Aussie actress channels Tom Hanks’ Castaway in this latest campaign for Tourism Fiji, However, we’re not convinced Hanks could pull off the metallic dress as well as Wilson does.

Share

CommentComments

Hotels

Club Med opens first Canada property, reveals plans for new Utah ski resort

Those who enjoy the ease of an all-inclusive resort stay will be stoked to learn about Club Med’s latest spate of winter wonderland offerings.

Share

CommentComments

Cruise

Norwegian Cruise Line unveils its largest deployment in history

Batten down the hatches because NCL has released its 2024/25 line up including brand-new homeports in Haifa, Israel and La Romana, Dominican Republic.

Share

CommentComments

Aviation

US flight attendants rush back to self-defence in face of rising passenger unruliness

In order to avoid a drunken sky-high fight club breaking out, crewmembers are taking to the studio to keep the peace.

Share

CommentComments

Hotels

Accor introduce global portfolio of boutique hotels and luxurious resorts, Emblems Collection

A new line of luxury hotels and resorts are what we need to bring the world out of the global pandemic and into an opulent fantasy that only a Disney princess could think up.

Share

CommentComments

Tourism

Bali had 6.3 million tourists in 2019, in the first 9 months of 2021 it had 43

With tourism rates in Bali so low, we imagine that even Schapelle Corby would be gladly welcomed back.

Share

CommentComments

Destinations

Tourism

Destination NSW Launches Vibrant “Feel New Sydney” Campaign

Destination NSW unveils “Feel New Sydney” work. Just don’t expect the locals to be pleasant or let you in when driving.

Share

CommentComments

Aviation

Destinations

News

Tourism

Fiji welcomes first flight of international visitors in 20 months as borders open

Sydneysiders touched down yesterday to a big bula welcome almost two years in the making!

Share

CommentComments

Events

Tourism

I Love New York launches new training course for travel agents. Enter for your chance to win!

Calling all Aussie travel agents! Complete the training by the end of January 2022 and you could win a New York-style “za” for you and your team!

Share

CommentComments