News

G Adventures' sights set on family adventure potential

Family travel is an area of growing importance for G Adventures as it seeks to cater to loyal customers that are taking the next steps in life, although it admitted it is still "early days" for the fledgling range.

Duchess of delegation Belinda Ward identified the family sector as an area of significant potential growth.

“People that have travelled with us are getting older and having families,” she told Travel Today. “We want to make sure that we can still cater to them and their changing travel needs.”

The range, which launched last February, includes 30 small-group travel experiences designed for travellers “eager to introduce their children to the world”.

Some of the destinations offered by the range are Thailand, Costa Rica and Vietnam with unique accommodation options and “unexpected” moments thrown in to ensure that the G Adventures style of travel is maintained.

Age guidelines are provided for each itinerary to ensure the activities are well-suited to the kids, with educational elements delivered in a fun yet informative way

However Ward admitted the range is still a work in progress, with the family travel area still relatively new for the company. External consultants have been called in to help with the itineraries as the range is fine-tuned.

It has also been given its own dedicated brochure to ensure that families understand that G has something to offer them.

"When they flicked through our old brochures they may have come across just one or two-family friendly tours and been put off," Ward said. But the new dedicated brochure demonstrates a commitment to the sector, and can inspire families to consider new destinations that previously may not have been on their radar.


SEE WHAT PEOPLE ARE SAYING

Comments are closed.

Destinations

ScoMo says Australia-Singapore travel bubble to form “within the next week or so”

Our editor is loving this bubble talk so much that he’s decided to celebrate by having a bubble bath while enjoying a bubble tea.

Share

CommentComments

Aviation

Qantas to launch Sydney-Dehli route, moves start date forward for select overseas flights

The national carrier also said it plans to bring back around 11,000 stood-down workers a whopping six months earlier than expected.

Share

CommentComments

Cruise

Golden Horizon, the world’s biggest sailing ship, cancels its Aussie debut

Tradewind Voyages is the latest cruise line to axe its Aussie sailings after growing tired of waiting for the federal government to get its sh*t together.

Share

CommentComments

Wholesalers

Flight Centre-owned DMC Discova recruits new global marketing manager

The destination management company has Discova-d its new global marketing manager. Get it? (Sorry, that was a pretty cringeworthy effort).

Share

CommentComments

Destinations

Four must-dos in Flanders

With charming cities, a rich history and artistic masterpieces (not to mention an unparalleled beer culture), there’s a lot to love about the northern Belgium region.

Share

CommentComments

Destinations

WA lets slip plan to mandate COVID-19 jabs for all interstate travellers

Mark McGowan has been forced to do a bit of explaining after WA’s health department appeared to accidentally release details of its mandatory vaccine plan for all interstate visitors.

Share

CommentComments

Hotels

W Brisbane appoints new hotel manager, marketing boss and chef de cuisine

As the saying goes, all good things come in threes. Unless, of course, we’re talking about baseball strikes.

Share

CommentComments

Travel Agents

Travel agents left out of NSW’s $530m plan to revive tourism and events

The plan includes vouchers to encourage domestic travel and a fund to lure international airlines back to Australia, but AFTA’s chief argues a crucial element of the industry has been left out.

Share

CommentComments

Tourism

New marketing and PR agency launches with sustainable travel focus

Two senior names in the tourism marketing space have joined forces to launch a new purpose-led player, and you can probably guess its name from the accompanying pic.

Share

CommentComments

Destinations

Victoria reopens to fully-vaxxed travellers from Sydney, WA to allow quarantine-free travel for Queenslanders

Here are a couple more positive signs that domestic travel is getting back to the good old days.

Share

CommentComments

Events

Sunrise’s David “Kochie” Koch to host sustainable tourism webinar featuring industry heavyweights

Do you generally start your mornings with Kochie on TV? Well, you’ll be able to enjoy a double dose of him tomorrow.

Share

CommentComments

Aviation

Qantas introduces automatic ticket revalidation enhancement for agents

Are you sick of flight schedule changes messing with your clients’ travel plans? Well, hopefully this new update by Qantas will help you contain your rage.

Share

CommentComments