G Adventures' sights set on family adventure potential

G Adventures' sights set on family adventure potential
By admin

Family travel is an area of growing importance for G Adventures as it seeks to cater to loyal customers that are taking the next steps in life, although it admitted it is still "early days" for the fledgling range.

Duchess of delegation Belinda Ward identified the family sector as an area of significant potential growth.

“People that have travelled with us are getting older and having families,” she told Travel Today. “We want to make sure that we can still cater to them and their changing travel needs.”

The range, which launched last February, includes 30 small-group travel experiences designed for travellers “eager to introduce their children to the world”.

Some of the destinations offered by the range are Thailand, Costa Rica and Vietnam with unique accommodation options and “unexpected” moments thrown in to ensure that the G Adventures style of travel is maintained.

Age guidelines are provided for each itinerary to ensure the activities are well-suited to the kids, with educational elements delivered in a fun yet informative way

However Ward admitted the range is still a work in progress, with the family travel area still relatively new for the company. External consultants have been called in to help with the itineraries as the range is fine-tuned.

It has also been given its own dedicated brochure to ensure that families understand that G has something to offer them.

"When they flicked through our old brochures they may have come across just one or two-family friendly tours and been put off," Ward said. But the new dedicated brochure demonstrates a commitment to the sector, and can inspire families to consider new destinations that previously may not have been on their radar.

Latest News

  • Aviation

Solomon Airlines fills Air Vanuatu gap with flights from Port Vila to Auckland

Solomon Islands’ national carrier will commence direct flights between Port Vila and Auckland from 27 May, using Solomon Airlines aircraft to continue air services linking Vanuatu and New Zealand. Solomon Islands officials together with the Vanuatu Government has worked closely with relevant New Zealand authorities to continue interim flights servicing Auckland from Port Vila. This included […]

  • Aviation

Board Air Canada in Sydney’s CBD via a sleek Light Rail

Visitors flocking to Vivid Sydney will glide through the CBD in the newest addition to the Air Canada fleet – a sleek Light Rail tram wrapped in the airline’s unique livery. The Air Canada-themed tram is part of a new marketing campaign designed to put Air Canada in lights during the Vivid Sydney festival (25 […]

  • Cruise
  • News

Carnival Splendor to the rescue of Aussies and Kiwis left stranded in Vanuatu

Carnival Cruise Line’s Carnival Splendor has come to the aid of a group left stranded in Vanuatu, following the collapse of Air Vanuatu. The group, eight Australians and one New Zealander, were visiting the island of Santo when Air Vanuatu cancelled all flights, leaving them without a way home. Carnival Cruise Line responded by offering […]

  • Hotels

QT Singapore set to open in heritage Eastern Extension Telegraph building

Bookings open today for QT Singapore, in the historic former Eastern Extension Telegraph building along Robinson Road, the first property from QT Hotels & Resorts to open outside Australian and New Zealand. Previously Accor’s So Singapore, then the Hotel Telegraph, QT Singapore will officially launch on September 16 and will feature 134 rooms, ranging in […]

  • Hotels
  • News

Minor Hotels’ Anantara group reimagines the brand as its portfolio surpasses 50 properties

Anantara Hotels & Resorts is marking a significant milestone with a reimagined brand identity as recent openings across Europe, Middle East and Asia have propelled the brand portfolio beyond 50 properties. Part of the Minor Hotels group, the Anantara visual refresh takes an elegant, pared-back approach that enables each hotel’s unique character to shine – […]