Families on the agenda for Escape Travel

Families on the agenda for Escape Travel
By admin

Escape Travel is enlisting the help of real-life parents and social media as it seeks to position itself as a specialist within the family travel space.

Adelaide mum Bianca Wordley was on Friday named the family holiday reviewer for the retailer, winning three major holidays and the opportunity to share her experiences with the public.

Her appointment follows a competition which saw “hundreds” of entries flood in, Escape Travel general manager Mark Hodgson revealed.

“We see family travel as one of the biggest growth segments in our business. We’ve always appealed to families but now’s the time to really take it to another level with regards to how we’re speaking and delivering our holiday expertise to them," he told Travel Today.

"There is a certain level of knowledge and expertise that families need to have a great holiday so we're getting some real information, knowledge and expertise from real mums and dads – I don't think it gets any better than that."

While there are a number of smaller niche operators that service the sector well, nobody is tackling it on a “broad scale”, according to Hodgson.

“Having 145 stores around the country, we think we can position ourselves as specialists within the space.”

Social media has been a "big part" of Escape's strategy over the last 12 months, with Hodgson pointing to its strong Facebook following of 175,000 fans along with its high level of engagement.

Meanwhile, he revealed the US has really gained momentum as a family travel destination over the last 12 months, and was unfazed by the dollar’s weakening.

“Airfares are the main  barometer for people,” he said. “If airfares remain competitive, demand will stay strong.”

Latest News

  • Aviation

Solomon Airlines fills Air Vanuatu gap with flights from Port Vila to Auckland

Solomon Islands’ national carrier will commence direct flights between Port Vila and Auckland from 27 May, using Solomon Airlines aircraft to continue air services linking Vanuatu and New Zealand. Solomon Islands officials together with the Vanuatu Government has worked closely with relevant New Zealand authorities to continue interim flights servicing Auckland from Port Vila. This included […]

  • Aviation

Board Air Canada in Sydney’s CBD via a sleek Light Rail

Visitors flocking to Vivid Sydney will glide through the CBD in the newest addition to the Air Canada fleet – a sleek Light Rail tram wrapped in the airline’s unique livery. The Air Canada-themed tram is part of a new marketing campaign designed to put Air Canada in lights during the Vivid Sydney festival (25 […]

  • Cruise
  • News

Carnival Splendor to the rescue of Aussies and Kiwis left stranded in Vanuatu

Carnival Cruise Line’s Carnival Splendor has come to the aid of a group left stranded in Vanuatu, following the collapse of Air Vanuatu. The group, eight Australians and one New Zealander, were visiting the island of Santo when Air Vanuatu cancelled all flights, leaving them without a way home. Carnival Cruise Line responded by offering […]

  • Hotels

QT Singapore set to open in heritage Eastern Extension Telegraph building

Bookings open today for QT Singapore, in the historic former Eastern Extension Telegraph building along Robinson Road, the first property from QT Hotels & Resorts to open outside Australian and New Zealand. Previously Accor’s So Singapore, then the Hotel Telegraph, QT Singapore will officially launch on September 16 and will feature 134 rooms, ranging in […]

  • Hotels
  • News

Minor Hotels’ Anantara group reimagines the brand as its portfolio surpasses 50 properties

Anantara Hotels & Resorts is marking a significant milestone with a reimagined brand identity as recent openings across Europe, Middle East and Asia have propelled the brand portfolio beyond 50 properties. Part of the Minor Hotels group, the Anantara visual refresh takes an elegant, pared-back approach that enables each hotel’s unique character to shine – […]