Contiki launches Europe 2019 in style with epic LEGENDS party

Last night, Contiki kicked off the celebrations for Europe 2019 with a bang at their fifth annual Contiki LEGENDS Party – and lucky for you, we were there to soak it all in.

And if you missed out, don’t worry. You can live vicariously through these event pics!

350 agents and travel partners partied the night away at Cake Wines in Redfern, where they were treated to an exclusive performance by Aussie indie-pop duo Client Liason.

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At the event, new trips, travel styles and partnerships were all announced, and 2019 is set to be one of Contiki’s biggest years yet.

Five lucky agents were also chosen to be Contiki ambassadors. After a month-long search and hundreds of submissions, the agents will be provided with a ton of GoPro equipment and sent out on an all-expenses-paid Contiki trip – which sounds like the best damn prize you could win, TBH.

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In 2019, Contiki will run brand new trips to Israel & Jordan – highlights include a guided tour of Petra, travelling across Wadi Rum by 4WD, floating in the Dead Sea and a visit to the Iraq Al-Amir Women’s Cooperative, an organisation dedicated to raising the financial independence of women in the region and a Contiki Cares initiative.

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Iconic Essentials was also revealed, a travel style centred around stretching the budget. By focusing on just the essential experiences, travellers are more in control of their funds while still getting that great Contiki experience.

With only the essential experiences included, as well as simple but fun quad-share accommodation, this new travel style is all about value without compromise. The Iconic Essentials travel style replaces ‘High Energy’, which was synonymous with nightlife throughout Europe.

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“What previous generations may have looked for in a travel experience has changed today,” Vanessa Fletcher, Contiki marketing director, explained.

“From in-depth research and focus groups with our customers what we do know is how incredibly important value is to today’s young traveller. By focusing on just the essential experiences, travellers are more in control of their budget while still getting that great Contiki experience.

Fletcher also introduced ‘Manny’ the mannequin, the star of Contiki’s new European marketing campaign, who partied the night away with everyone else. Check him out below:

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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