Queensland hits G-spot
Queensland Tourism is banking on the G20 Leaders Summit this week to deliver worldwide exposure for the state that would be virtually impossible to achieve through traditional advertising campaigns.
The Queensland Tourism Industry Council (QTIC) said potential social media coverage during the G20 Summit will bring “invaluable publicity and a positive state-wide exposure”.
Some 155 million people worldwide are directly following the social media pages of the G20 leaders and leaders from six attending guest countries, according to QTIC chief executive, Daniel Gschwind.
“The ears and eyes of the world will be focused on Queensland. Collectively, our G20 visitors will act as a giant megaphone to broadcast their opinions about Brisbane and Queensland in general,” Gschwind said.
“In addition to these 155 million followers, there will be 4,000 delegates and 3,000 media sharing their comments, photos and video about Queensland with the rest of the world through social media.”
Gschwind said Queensland was well-equipped to make the most of the expected spotlight after experiences with hosting large-scale global events such as Expo ’88 and the 1982 Commonwealth Games.
“We all know first impressions can make or break a person’s travel experience and it’s critical that Queensland leaves a positive lasting impression on our international guests,” he said.
Minister for Tourism, Major Events, Small Business and the Commonwealth Games, Jann Stuckey said hosting the G20 will generate global exposure for Brisbane as well as Queensland’s regional tourism destinations.
“Increased media interest will produce long-term economic benefits for Queensland as people across the world learn of its appeal as a business, study and leisure destination,” Stuckey said.
“Hosting the G20 bolsters recognition of Queensland’s international expertise in attracting, planning and staging world events.”
Tourism and Events Queensland ceo Leanne Coddington added that the Brisbane Marketing Global Café, a G20 world-first supported by Tourism and Events Queensland, will explore important issues including the emerging frontiers of tourism.
Tourism in Queensland contributes $23 billion in expenditure to the economy and employs 241,000 people.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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