Creative Cruising, Coral Seas move to Creative in TTC reshuffle

Creative Cruising, Coral Seas move to Creative in TTC reshuffle
By admin


Adventure World’s Creative Cruising and Coral Seas brands will shift to the Creative Holidays product range, following its October acquisition by The Travel Corporation.

The “strategic move” is designed the take “full advantage” of the reputations and product ranges of both brands, according to TTC Australasia chief executive John Weeks.

“It is in line with the strategic direction of Creative Holidays and Adventure World and provides both brands opportunities for growth,” he said.

Creative Holidays managing director James Gaskell described the new additions to the Creative portfolio as a “vital part” of its 2014 plan to provide agents with the product range and trade tools required to enable them to meet the needs of their clients.

“Australians are cruising in greater numbers than ever before and a large portion of those trips combine a land component – this partnership will simplify cruise/FIT combinations for agents,” he said.

He confirmed they will continue to operate as standalone brands under the Creative Holidays umbrella although he stressed that the business will look for operational efficiencies "wherever possible". 

Operational chjanges will be rolled out over the coming weeks, but as 2014/15 brochures have just hit travel agents’ shelves, the brochure strategy will be reviewed to reflect the changes for next year.

"In the meantime, product will be incorporated into the new Creative website," Gaskell said.

He revealed the two new additions to the Creative range are just the first new products to be added as part of its planned portfolio expansion. It aims to offer more than 70,000 products through its agent website which will launch later this year.

Meanwhile, Adventure World managing director Fiona Hunt said the loss of Coral Seas and Creative Cruising would enable the soft adventure company to focus on “fully aligning” its product range with both the brand and its target consumer.

“Importantly, this realignment also allows for an immediate launch of the Adventure World South Pacific and Europe program.”

Hunt told Travel Today that she does foresee any negative impact on Adventure World's performance this year as a result of the loss of the brands.

"We don’t expect it to as we’re structuring up for growth with the launch of our Europe product as well as other announcements still to come," she said.

"The shift is really about aligning the brands to where they best fit and just as Adventure World is setting up for long-term, big picture growth, it will equally allow for the growth of Creative Cruising and Coral Seas. 

Latest News

  • Conferences

Sydney confirms position as Australia’s No. 1 business events host

Sydney’s reinforced its position as the world’s preferred Australian host city, and top Australian city in the APAC region for international and local business events. Sydney secured 25th place in the worldwide ICCA city rankings and ranked 6th (ICCA) and 3rd (CVENT) in the Asia Pacific region. Tourism Australia also celebrated the ICCA 2023 rankings […]

  • Food & Beverage
  • Hotels

Luke Mangan launches Bistrot Bisou, his first Melbourne restaurant in over a decade

Melbourne-born, Sydney-based chef and restaurateur Luke Mangan will open his first Melbourne restaurant in more than a decade this winter with the launch of Bistrot Bisou, set within the art-focused, character-filled Hotel Indigo. Set on the corner of Flinders Lane and Spencer Street, the relaxed French bistro and bar will feature modern takes on classic […]

  • Luxury

COMO launches new family-sized farmhouse in the heart of Tuscany

COMO Hotels and Resorts has launched its new farmhouse apartments in the heart of Tuscany, just in time for Australians to escape our wet winter. And it’s also an ideal time for Aussies of Italian ancestry to explore their home country as 2024 has been declared the year of Roots and Heritage Tourism by the […]

  • Destinations
  • News

New Caledonia in lockdown and airport closed after violent riots rock Noumea

New Caledonia officials have announced a 6pm-6am curfew, a liquor ban and have closed the country’s main airport after overnight riots in which vehicles were torched and roads blocked in the wake of proposed constitutional reforms. Australian Government website Smartraveller has issued an alert informing visitors to exercise a high degree of caution in metropolitan […]