Tourism Aus campaign rolls out in Asia

Tourism Aus campaign rolls out in Asia
By admin


Tourism Australia has unveiled the new There’s Nothing Like Australia content on its Singapore, Malaysia and India online portals, with the broadcast, print and digital advertising to follow.

Minister for tourism Martin Ferguson said the roll out to “key traditional and emerging Asian markets” would help secure Australia’s share of visitor from the region.

“While China is a fast growing source of tourists and a key focus of our marketing efforts, it is important that in this Asian century, we continue to promote Australia in traditional Asian markets such as Singapore and Malaysia,” he said.

He added the emerging Indian market, with its long term potential for growth, was also a focus.

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