52% of travellers swayed by Facebook photos: study

Shot of a young man taking pictures underwater

Did you know that 55% of travellers ‘like’ social media pages related to the trips they’re planning?

What about the the 70% of people updating their Facebook status while on holiday?

What they all have in common is their prolific use of social media – blogs, Instagram, Facebook – you name it, travellers are on it.

So where do travellers turn to research and book their destinations? And do they use their smartphones to book on the go?

In this post, WebpageFX takes a look at how social media and mobile technology impact travel, as well as how travel brands can use social media to reach more customers.

Dust off your passport, and let’s get started!

social-mobile-travel-infographic

 

Email the Travel Weekly team at traveldesk@travelweekly.com.au

    Latest comments
    1. Let me guess, figures supplied by facebook?

      Facebook only cares about facebook profits.

      Facebook is dying a slow death. Instagram seems to now be bigger.

facebook instagram social media webpagefx

Latest News

  • Partner Content

My journey: Before becoming a travel agent I was… a palliative care nurse 

Australind Travel & Cruise, Travellers Choice member Saibra Twigg reveals her life as paediatric nurse then to palliative care before a career leap to travel agent. How did you become a palliative care nurse?  ST I went straight from school in nursing and initially specialised in paediatrics, working at Perth’s Princess Margaret Hospital for Children. […]

Partner Content

by Travel Weekly

Travel Weekly
  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]