Steve Cox

Destinations

Destination NSW launches emotionally charged “Feel New” film series

This new campaign will have you feeling more emotions than The Notebook and Marriage Story put together, albeit with far fewer celebrity appearances.

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Destinations

Tourism

Destination NSW Launches Vibrant “Feel New Sydney” Campaign

Destination NSW unveils “Feel New Sydney” work. Just don’t expect the locals to be pleasant or let you in when driving.

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Destinations

WATCH: Destination NSW launches spectacular ‘Feel New’ campaign

Featuring some very flash TV spots, the campaign highlights the state’s natural and cultural offerings, and it’s pretty bloody captivating.

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Destinations

Destination NSW appoints PwC’s Kathryn Illy as new GM of consumer marketing

Katherine Illy is joining Destination NSW as its new consumer marketing boss. However, Travel Weekly understands she is of no relation to Aussie rapper Illy.

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Destinations

Aussie music stars front new digital campaign for Destination NSW

Do the likes of Ocean Alley, Amy Shark, Guy Sebastian and Troy Cassar-Daley usually feature in your Spotify playlists? Well, now they’re featuring in a fresh tourism campaign.

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Destinations

Sydney turns Harbour Bridge into a birthday cake to celebrate Qantas’ centenary

Here’s a recap of how Sydney helped celebrate Qantas turning 100 years old. And, we can confirm that Alan Joyce is nursing a very dead arm from all the birthday punches.

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Destinations

Dymocks boss to lead Destination NSW

You can expect to see a few more books on the reception coffee table at Destination NSW headquarters after this left-field hire.

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