old mate

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South Australian Tourism Commission warned ‘Old mate’ ads weren’t “child-friendly” months before launch

Just released documents have shown that the SATC was warned its now infamous ‘Old mate’ ads were inappropriate months before the campaign even launched.

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Guess who’s back? South Australia debuts part two of ‘Old Mate’ campaign

Old Mate is back, and this time he’s brought the whole gang with him for a boys weekend in Adelaide. See if part two is as depressing as the original here.

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Tourism Tasmania parodies South Australia’s controversial ‘old mate’ campaign

Tourism Tasmania has had a cheeky dig at South Australian Tourism’s recent ‘old mate’ campaign with one of its own that pinches the controversial ad’s original catchphrase.

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“Offensive”, “terrible” and “depressing”: South Australia tourism ad slammed

South Australia’s latest attempt to attract visitors to the state appears to have missed the mark, with its new campaign labelled “the saddest tourism ad ever”.

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