Destinations

“Offensive”, “terrible” and “depressing”: South Australia tourism ad slammed

South Australia’s latest attempt to attract visitors to the state appears to have missed the mark, with its new campaign labelled “the saddest tourism ad ever”.

The South Australian Tourism Commission (SATC) ad, titled ‘Don’t feel sorry for old mate…’, stars an elderly chap called “Dave” who appears morose and depressed visiting the state’s tourist attractions, including a vineyard, local beach and Adelaide Oval.

It finishes with the line: “Don’t feel sorry for old mate. It’s his own damn fault he didn’t visit Adelaide sooner.”

Check out the clanger below:

What’s more, “old mate” even has his own blog page and Instagram account.

And, yes, social media was quick to condemn the ad, with some wags claiming it was so depressing it should have included a link to a suicide hotline at the end of it. Here’s a selection of the criticism:

“If it truly is an advertising campaign, then it’s a terrible mistake.”

“Don’t like it at all. It’s not funny or quirky, [it] just mocks an old man who is lonely.”

“Who is going to feel in any way encouraged to visit Adelaide after seeing this? I am appalled and surprised money was wasted on such dreadful sentiments.”

“It so depressing it needs the Lifeline number at the end.”

“Terrible ad. Sad and depressing. Where’s the excitement and discovery to visit Adelaide?”

“It’s offensive to our state and older people”.

“Trust me when I say: the latest tourism campaign for Adelaide of the grimmest things you’ll see in a while.”

However, SATC’s executive director of marketing, Brent Hill, argued that the spot was deliberately controversial and aimed to get people talking.

“You’d be crazy if you made an ad like this and didn’t expect to get some response,” Hill told ABC Radio Adelaide.

“That’s obviously what it was designed to do – we definitely wanted to put something out there that was getting a message across. We knew it wasn’t going to be of everyone’s cup of tea.

“We want to punch home that message that too many people were saying ‘we’ll get to Adelaide one day’.”

Travel Weekly has contacted SATC for further comment.


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

News

“Unfortunately, the world changed”: McGowan suspends WA border reopening indefinitely

The western state will be keeping its borders firmly closed, as Premier Mark McGowan buys more time to bolster citizens against a “flood of the disease”.

Share

CommentComments

Tourism

Thailand to resume ‘Test & Go’ quarantine waiver from February

Pack your suitcase and ready your sinuses for a holiday in Thailand that promises to greet you with a lovely PCR test.

Share

CommentComments

Hotels

AUSSIE FIRST: Accor unveils next gen Mercure Hotels with new Melbourne property

While away your Friday afternoon by perusing through some stunning pictures of Accor’s swanky new-look Mercure in Doncaster.

Share

CommentComments

Aviation

Qantas threatens to slash cabin crew wages by “almost half” in latest union pay row

by Ali Coulton

The national carrier is once again facing condemnation from unions after applying to scrap its long-haul crew contract in an effort to “push through” a new deal.

Share

CommentComments

Aviation

Operation nest egg: Air New Zealand helps relocate rare kiwi chicks

The airline is doing gods work by flying these three little cuties to their new home where they were treated to an all-you-can-eat worm buffet.

Share

CommentComments

Tourism

Say ‘Aloha’ to the Hawaiian Islands and take a trip that gives back

by James Harrison

Check out the beauty, wonder, and excitement of the islands of Hawaii and explore a holiday destination where you can malama.

Share

CommentComments

Cruise

Crystal Cruises suspends operations as parent company files to windup business

The Hong Kong supercruise operator is winding up operations, leaving the future of its subsidiaries unknown.

Share

CommentComments

Tourism

Celebrity chef duo Gary Mehigan and Manu Feildel star in new tourism campaign for Japan

The staff at Travel Weekly have been rewatching our favourite anime to reminisce about Japan, but Gary and Manu might appeal to a broader audience than Pokemon reruns.

Share

CommentComments

Tourism

Aussie tourism took off in December, but remians well below 2019 levels

If these stats are anything to go by, we’ll be back to worrying about overtourism and carbon footprints in no time! Wait…

Share

CommentComments

Destinations

US slaps “do not travel” warning on Australia as Europe tightens border restrictions

The prospect of fewer American tourists milling about at Darling Harbour we can deal with, but if we have to go one more year without a European summer we’re going to go over the deep end.

Share

CommentComments

Aviation

Union survey reveals transport workers asked to return while COVID positive

Workers who answered the survey, which included passenger transport and aviation workers, are also calling for free RATs. That’s rapid antigen tests, not rodents as we first assumed.

Share

CommentComments

Wholesalers

“This isn’t a label we wish to keep”: Intrepid recertified as world’s largest travel B Corp

The tour operator has gone through another extensive company-wide audit to maintain its title, so why is it looking to pass the baton you may ask? Click here.

Share

CommentComments