Turbulent year wiped $384m off Qantas brand value: Report
Meanwhile, eating tuna at your desk can damage your own personal office brand value by several thousand dollars.
6 ways travel agencies can build up their brand
We've uncovered the hottest six tips to building up your agency brand. We tried building our own brand until we ran out ...
Visit Victoria Launches Stunning $3 Million ‘Wander Victoria’ Campaign
Victoria's not just great for getting drunk and embarrassing yourself at international sporting events. It's quite beaut...
Qantas’ brand value flies among world’s top airlines
It'll be a 'money fight' in the Qantas executive boardroom this morning as brand 'Flying Kangaroo' continues to soar.
Emirates named world’s “most valuable” airline brand
For another year running, the airline's brand has outvalued rivals with the growth looking set to continue.
NCL refreshes brand with new “Feel Free” message
Norwegian Cruise Line's new brand campaign is urging travellers to "feel free" at sea, with a new video featuring its ne...
How much do you trust Qantas?
Our national carrier says transparency is the key to maintaining your trust as it falls under increased scrutiny. But wh...
Helloworld claims “strong” brand awareness
The travel agency group says results claiming brand awareness at just 11% is skewed.
Aussies prompted to tie the knot in Ireland
Tourism Ireland is wasting no time in nabbing the lucrative LGBT wedding and honeymoon market, launching a new “I doâ€...
Starwood launches first new hotel brand in 9 years
Starwood Hotels & Resorts Worldwide will launch a new brand, Tribute, made up of independent hotels that opt to affiliat...
IHG buys Kimpton; Kimpton fans not too thrilled
Following news of accommodation-giant InterContinental Hotels Group (IHG) agreed purchase of US-based Kimpton Hotels &am...
Kris hot for Fiji
Model and presenter Kris Smith is clearly smitten with Fiji ever since he was sent there for Myer’s Spring/Summer ...
Accor parks a Pullman in Melbourne
Accor has added a new Melbourne CBD property to its Pullman portfolio, after signing the 419-room landmark Pullman Melbo...
Qantas launches 'Feels like home' campaign
Seven months in the making, Qantas has revealed a new soul-stirring brand campaign called, ’Feels like home’...
P&O goes retro with new campaign
P&O Cruises has revived a nostalgic childhood favourite to encourage agents to view its new brand positioning in a d...
Compagnie du Ponant simplifies name
As of today, Compagnie du Ponant is changing its name to PONANT, a name which the company says reflects the history of t...
Brand refresh, new logo for TravelManagers
TravelManagers has launched a new brand strategy and logo at its annual conference in Singapore at the weekend, as it se...
Helloworld boasts growth but tight-lipped on store tally
Helloworld has claimed that its momentum “continues to build” although its management still refuses to discl...