Baby Boomers

Cruise

Baby Boomers are spending their kids inheritance on cruising

Looks like we’re going to have to give up our avo on toast and daily iced lattes because our folks just booked a year-long expedition.

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Tourism

Here’s why Better Homes & Gardens is entering travel

Media legend Julia Zaetta told Travel DAZE attendees all about the magazine’s entry into the travel space and why we should stop ignoring the baby boomer market.

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Tourism

Here are the best ways to jump the queue during peak season

Millennials have been coming up with some very creative ways to avoid queuing, allowing baby boomers to direct their rage towards something other than avocados for a change.

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Travel Agents

PTMs “well-positioned for success” compared to in-store, OTAs: Barry Mayo

by Daisy Doctor

Industry bigwig Barry Mayo spins Travel Weekly’s all-revealing roulette of truth. OK, we interviewed him and made him tea.

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Tourism

Millennials least likely to travel alone

Here at TW, we also hate travelling alone. Talking to yourself while travelling through another country just isn’t as fun.

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Tourism

The travel habits of baby boomers and millennials

Shocking study shows baby boomers and millennials aren’t that different after all. Although ‘shocking’ might be overkill.

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Tourism

How to market to Australian Baby Boomers

Aussie baby boomers couldn’t care less about birthday emails, here’s what you need to know when it comes to customer service for this target market.

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Tourism

Same Same But Different: The Surprising Truth Of Millennial Marketing

by B&T Magazine / GEORGIA PRITCHARD

You think you know what makes millennials tick? You might be right! Yahoo7 reveals many of their digital habits are very similar to Generation X and Baby Boomers.

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Travel Agents

Agency rebrands as ’50+ specialists’

by Daisy Melwani

Agencies vying for a piece of the baby boomer market get more competitive.

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Travel Agents

Boomers launches agent reward program

by Hannah Edensor

Give your over-50s clients dedicated travel insurance and score a sweet little commission for yourself.

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Wholesalers

Boozehounds gives bus the boot

by Daisy Melwani

The latest Roy Morgan research comes at absolutely no surprise to anyone in our office, but will it shock you?

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News

Online travel insurance takes to the older gen

by Hannah Edensor

Baby boomers rejoice, the first online travel insurer for over 50’s has hit Aussie shores.

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