Destinations

You bloody beauty! Australia is the most popular country on Instagram

Australia has become the most popular country on Instagram, and that’s bloody fair dinkum if you ask us.

Tourism Australia’s @australia page just hit five million followers on the social media platform, making it the most followed national destination page in the world.

And with spectacular images such as the below, who can blame the rest of the world for loving us?

 

View this post on Instagram

 

A post shared by Australia (@australia)

The number more than eclipses the followings of other popular destinations with Canada’s 1.8 million followers, New Zealand’s 1.1 million, Japan’s 516k, England’s 409k and the USA’ 225k.

What’s their secret? According to Susan Coghill, Tourism Australia’s chief marketing officer, posts featuring Australia’s unique and ultra-cute wildlife are consistently among the most double-tapped images.

“Our Aussie animals are always sure-fire favourites on our social channels and the cheekier the pic, the more likely people are to take notice,” Coghill said.

 

View this post on Instagram

 

A post shared by Australia (@australia)

“Some of our best-performing posts of all time have been kangaroos scratching their bellies and koalas lounging about.

“And that’s not to mention the wombats with their booty shakes!”

She’s talking about this year’s most popular post on the page; a video of a wombat scratching its butt on a branch that attracted a whopping 4.5 million views.

As it should.

 

View this post on Instagram

 

A post shared by Australia (@australia)

Last year, followers around the world showed support for Australia’s struggle against 2020’s catastrophic bushfire season, with the Sydne Opera House’s tribute to Australian firefighters amassing more than 463k likes.

 

View this post on Instagram

 

A post shared by Australia (@australia)

Having started the page now over a decade ago, the team behind @australia has posted a total of 10,665 pictures to the feed – equating to around two to three posts a day – showing consistency is also key.

But the real secret recipe for the page’s thumb-stopping content is the hours the Tourism Australia team spends scrolling through thousands of pieces of content submitted through the hashtag #seeaustralia – by travellers and tourism operators alike – to source these spectacular images and videos.

 

View this post on Instagram

 

A post shared by Australia (@australia)

Tourism Australia’s managing director, Phillipa Harrison, reckons this achievement proves that Australia really is one of the most desirable travel destinations in the world.

“The page now has more than five million followers who are all keen to catch a glimpse of Australia’s most breathtaking tourism destinations and our most adorable native animals,” she said.

“Instagram is just one way Tourism Australia continues to ensure Australia remains top-of-mind so travellers around the world return to our shores as soon as borders reopen.”


Featured image source: Instagram/@australia


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Travel Agents

Chris Watson Travel welcomes new Sydney-based team members

Rumour has it the Tamworth-based travel group has brought out the good bikkies for morning tea to celebrate this fantastic news.

Share

CommentComments

Wholesalers

Wendy Wu offers free single supplement on popular tours

Tell your solo travelling clients to pack their bags because this sale includes savings of up to a whopping $3,550 on some of the tour operators most sought after trips.

Share

CommentComments

Tourism

Tonga tsunami shakes up tourism across the Pacific

La Nina, COVID, and now tsunami warnings have made it hard for influencers to get their #hotgirlsummer pics for Instagram. Who knows if they’ll have enough for throwback Thursday posts once Winter comes around?

Share

CommentComments

Hotels

Marketing team cleaning rooms, HR clearing tables as Omicron strips QLD hotel workforce

Gold Coast baristas are experiencing quite a bit of schadenfreude at the sight of an HR worker trying to whip up a flat white when they’ve clearly forgotten what type of milk the customer requested.

Share

CommentComments

Destinations

Pacific region take top city and country for Lonely Planet’s Best in Travel 2022 list

Start planning your local travel itineraries, because the travel trend overlords at Lonely Planet have just released their picks for the year.

Share

CommentComments

Cruise

The CDC just made COVID regulations optional in US waters

Cruising in US waters is about to become as rough and tumble as the wild west with health authorities essentially allowing cruise lines to make their own rules (kind of).

Share

CommentComments

Travel Agents

Flight Centre Travel Academy teams up with Tourism Whitsundays so agents can ‘Work, Study + Play’ in paradise

Fancy levelling up your qualifications with a shiny new diploma while living and working in one of Australia’s most prime tourism destinations? Click this way.

Share

CommentComments

Destinations

Trans Bhutan Trail to open to tourists for the first time

G Adventures has been chosen as launch partner for the legendary trail, making it the first tour operator to guide travellers along the trek.

Share

CommentComments

Destinations

Flight Centre’s top destinations to visit in 2022 explore every corner of the world

The travel-savvy agency has put out a huge list of incredible places to visit so prepare yourself to break the bank this year; provided you don’t come down with the spicy cough, that is.

Share

CommentComments

Aviation

Qantas and Jetstar cut flights as Omicron dampens travel expectations

Omicron has metaphorically dampened Qantas Groups travel expectations and La Nina has literally dampened the entire nation. It looks like Aussie Summer is not going the way anyone had hoped.

Share

CommentComments

News

Queensland throws away border restrictions as WA brings in home quarantine

The team at Travel Weekly have a running bet about which border update will be announced next. The most money is on either QLD or NSW shutting the borders to each other depending on how State of Origin goes.

Share

CommentComments

Aviation

Flights grounded in the US following North Korean missile test

Aviation authorities in the US reportedly halted flights at major West Coast airports, causing confusion among pilots and ground traffic controllers alike.

Share

CommentComments