Destinations

You bloody beauty! Australia is the most popular country on Instagram

Australia has become the most popular country on Instagram, and that’s bloody fair dinkum if you ask us.

Tourism Australia’s @australia page just hit five million followers on the social media platform, making it the most followed national destination page in the world.

And with spectacular images such as the below, who can blame the rest of the world for loving us?

 

View this post on Instagram

 

A post shared by Australia (@australia)

The number more than eclipses the followings of other popular destinations with Canada’s 1.8 million followers, New Zealand’s 1.1 million, Japan’s 516k, England’s 409k and the USA’ 225k.

What’s their secret? According to Susan Coghill, Tourism Australia’s chief marketing officer, posts featuring Australia’s unique and ultra-cute wildlife are consistently among the most double-tapped images.

“Our Aussie animals are always sure-fire favourites on our social channels and the cheekier the pic, the more likely people are to take notice,” Coghill said.

 

View this post on Instagram

 

A post shared by Australia (@australia)

“Some of our best-performing posts of all time have been kangaroos scratching their bellies and koalas lounging about.

“And that’s not to mention the wombats with their booty shakes!”

She’s talking about this year’s most popular post on the page; a video of a wombat scratching its butt on a branch that attracted a whopping 4.5 million views.

As it should.

 

View this post on Instagram

 

A post shared by Australia (@australia)

Last year, followers around the world showed support for Australia’s struggle against 2020’s catastrophic bushfire season, with the Sydne Opera House’s tribute to Australian firefighters amassing more than 463k likes.

 

View this post on Instagram

 

A post shared by Australia (@australia)

Having started the page now over a decade ago, the team behind @australia has posted a total of 10,665 pictures to the feed – equating to around two to three posts a day – showing consistency is also key.

But the real secret recipe for the page’s thumb-stopping content is the hours the Tourism Australia team spends scrolling through thousands of pieces of content submitted through the hashtag #seeaustralia – by travellers and tourism operators alike – to source these spectacular images and videos.

 

View this post on Instagram

 

A post shared by Australia (@australia)

Tourism Australia’s managing director, Phillipa Harrison, reckons this achievement proves that Australia really is one of the most desirable travel destinations in the world.

“The page now has more than five million followers who are all keen to catch a glimpse of Australia’s most breathtaking tourism destinations and our most adorable native animals,” she said.

“Instagram is just one way Tourism Australia continues to ensure Australia remains top-of-mind so travellers around the world return to our shores as soon as borders reopen.”


Featured image source: Instagram/@australia


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Six airport workers charged over plans to import “large quantity” of drugs into Sydney

And they would have gotten away with it too if it wasn’t for COVID-19 and its meddling flight disruptions.

Share

CommentComments

Hotels

Wyndham unveils new all inclusive resort brand

The world’s largest hotel franchising company has welcomed its 22nd brand and boy howdy is she a beauty.

Share

CommentComments

Technology

Australia’s internationally recognised vaccine certificate to be released tomorrow

Overseas jaunts are one step closer, with the federal government ready to hit ‘go’ on our new COVID-19 international vaccine certificates.

Share

CommentComments

Technology

Google can now estimate carbon emissions for almost all flights

You don’t even need to book through Google Flights to see the CO2 estimate… we’re not suggesting agents steal the info as an add-on for clients, but also we are.

Share

CommentComments

Tourism

The positive reactions to NSW’s big international travel news continue, but not all industry figures are happy

The overall response to the NSW government’s big international travel announcement on Friday has, unsurprisingly, been a very positive one, but not all industry figures are dancing in the street.

Share

CommentComments

Cruise

CLIA adds extra support for agent recovery to 2022 membership

Agents who sign up to be a CLIA member will score access to bonus commissions, live events and an expanded education program.

Share

CommentComments

Destinations

Thailand to scrap quarantine for select overseas visitors

The country is still recording more than 10,000 cases a day and has only fully vaccinated 33 per cent of its population, but Thailand’s PM said reopening was a crucial step to save the economy.

Share

CommentComments

Aviation

Ukrainian airline scraps heels and tight skirts for comfy suits and Nike sneakers

This airline has given its cabin crew uniform a modern update that ditches tight-fitting, restrictive clothing and high heels for something a bit more suited to the job.

Share

CommentComments

Wholesalers

Intrepid snares majority stake in New Zealand’s Haka Tours and ANZ Nature Tours

The global travel B Corp has kicked off its future growth plans with a 60 per cent slice of not one, but two touring brands.

Share

CommentComments

Aviation

Clive Palmer offloads Qantas shares in protest of airline’s staff vaccination policy

by Ali Coulton

Looks like the mining magnate has taken a break from tweeting his famous Tim Tam poems to shake his fist at the flying kangaroo’s vax policy.

Share

CommentComments

Hotels

Guests forced to hide as heritage-listed hotel break-in causes $30,000 in damage

A group of people have broken down the door of a historic Kalgoorlie hotel, terrorising guests and forcing one woman to hide in a wardrobe.

Share

CommentComments

Events

Get excited, because the European Showcase is coming to a screen near you!

With international borders on the verge of reopening and hype around overseas travel at an all-time high, this event couldn’t have come at a better time!

Share

CommentComments