Tourism

Which reality show is giving NSW the spotlight?

Vanessa Bussoletti

Images of some of New South Wales’ most popular destinations will be beamed out to more than 44 million Chinese telly viewers in a reality show being filmed this week.

NSW Minister for Tourism and Major Events Adam Marshall said the event, supported by Destination NSW, will showcase Sydney, the Blue Mountains, Mudgee, Gunnedah, the Hunter Valley, Newcastle, and Port Macquarie to a massive audience across mainland China.

“China is NSW’s largest inbound tourism market and we are delighted to be exposing Australia’s number one tourism and events state to potential Chinese visitors.”

In 2016, NSW welcomed more than 683,000 visitors from China who spent more than $2.7 billion in the state.

“We know Chinese visitors love what Sydney and rural and regional NSW has to offer, and this program will inspire even more visitors to come and see our world famous attractions and landscapes.”

hunter valley
Hunter Valley

The program Travel with Superstar, now in its third season, will follow two Chinese celebrities on a road trip from Sydney to Gunnedah and onto Port Macquarie. Sydney and NSW will feature in all 20 episodes. The celebrities, who boast 4.5 million followers between them, will also post about their experiences on popular Chinese social media sites.

Destination NSW Chief Executive Officer Sandra Chipchase said, “In every shot in every episode for the entire season, our attractions, our scenery, our natural wonders will be there, capturing the attention of viewers.”

The filming will begin in the Blue Mountains where the celebrities will visit Echo Point, Scenic World and experience the thrill of canyoning. The show will also feature visits to wildlife parks, wineries, museums, bee and deer farms, Indigenous cultural experiences, and a hot air balloon ride over the Hunter Valley.

Filming is scheduled to commence Saturday 25 March, and is due to be broadcasted in China in mid-April 2017.



SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Hotels

Review: Le Farnatchi is a truly boutique beauty in the heart of Marrakech

by Nancy Hromin

Hidden in plain sight in the middle of the Medina, Le Farnatchi is a truly boutique beauty with only 10 suites offering a quiet and peaceful reprieve.

Share

CommentComments

Destinations

Sydney’s Great West Walk extended by 80km

Hikers, rejoice! This iconic trail has been extended to cover a whopping 140km, making it possible to walk from Parramatta to Katoomba.

Share

CommentComments

News

Hilton and Carnival named among Australia’s best workplaces

Travel Weekly unfortunately missed out on the list, though we do often hold up balloons that spell out our company name like in the featured image. It really boosts team morale!

Share

CommentComments

Aviation

ACCC raises concerns over Qantas’ acquisition of Alliance Airlines

The ACCC is also concerned about whether Alan Joyce’s volunteering on the tarmac has affected productivity, with workers beginning to raise eyebrows after his eighth morning tea break.

Share

CommentComments

Tourism

Virtuoso reveals hottest bounce back trends at Travel Week

Are you living it up at the fashion week of travel in Vegas this year? Or are you sitting at home suffering from FOMO? Either way, we’re sure these insights will tickle your fancy.

Share

CommentComments

Tourism

Tourism New Zealand seeks to attract “high-quality visitors” in new campaign

Nothing says ‘adventure’ like ziplining through a forest in New Zealand. Zipliners are up there with Marco Polo in our opinion.

Share

CommentComments

Cruise

Azamara rolls out luxe bar championing destination immersion

The line will launch its new bar concept across the entire Azamara fleet, with delicious destination-themed cocktails to get passengers in the zone.

Share

CommentComments

Tourism

Aurora Expeditions announces new Patagonia treks

Travellers are set to weave their way through the remotest parts of South America with these new itineraries, in their Patagonia gear of course.

Share

CommentComments

Cruise

New expert sessions announced for Cruise360

These new sessions have us so excited we went out and booked a cruise, only for us to realise the date overlapped with Cruise360 so we had to cancel.

Share

CommentComments

Hotels

Club Med’s flash sale has 30% off Asian resorts

Just to clarify, it’s 30% off resort deals, not the actual resorts themselves. Although that would be quite the sale.

Share

CommentComments

Midweek Interview

Midweek catch-up with Visit West Hollywood’s Tom Kiely

This week we caught up with the CEO of Visit West Hollywood Tom Kiely who kept praising Australia and our travel industry. We just couldn’t stop blushing!

Share

CommentComments

Destinations

Corona announces its own tropical island destination in South America

If drinking beer on the beach is one of your favourite holiday activities then there’s no better destination for you!

Share

CommentComments