Which reality show is giving NSW the spotlight?

Sydney, Australia - July 17, 2014: People around bustling Dixon St in Haymarket at night. The area is Sydney's de facto Chinatown district.

Images of some of New South Wales’ most popular destinations will be beamed out to more than 44 million Chinese telly viewers in a reality show being filmed this week.

NSW Minister for Tourism and Major Events Adam Marshall said the event, supported by Destination NSW, will showcase Sydney, the Blue Mountains, Mudgee, Gunnedah, the Hunter Valley, Newcastle, and Port Macquarie to a massive audience across mainland China.

“China is NSW’s largest inbound tourism market and we are delighted to be exposing Australia’s number one tourism and events state to potential Chinese visitors.”

In 2016, NSW welcomed more than 683,000 visitors from China who spent more than $2.7 billion in the state.

“We know Chinese visitors love what Sydney and rural and regional NSW has to offer, and this program will inspire even more visitors to come and see our world famous attractions and landscapes.”

hunter valley

Hunter Valley

The program Travel with Superstar, now in its third season, will follow two Chinese celebrities on a road trip from Sydney to Gunnedah and onto Port Macquarie. Sydney and NSW will feature in all 20 episodes. The celebrities, who boast 4.5 million followers between them, will also post about their experiences on popular Chinese social media sites.

Destination NSW Chief Executive Officer Sandra Chipchase said, “In every shot in every episode for the entire season, our attractions, our scenery, our natural wonders will be there, capturing the attention of viewers.”

The filming will begin in the Blue Mountains where the celebrities will visit Echo Point, Scenic World and experience the thrill of canyoning. The show will also feature visits to wildlife parks, wineries, museums, bee and deer farms, Indigenous cultural experiences, and a hot air balloon ride over the Hunter Valley.

Filming is scheduled to commence Saturday 25 March, and is due to be broadcasted in China in mid-April 2017.

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]