Which brand has just been named Roy Morgan’s “Most Trusted” in the travel sector?

Business people making team training exercise during team building seminar, play a game of trust
Edited by Travel Weekly

    Qantas led the way on trust for years however, mounting troubles experienced throughout the year with significant disruptions and reduction in customer service quality saw its brand and reputation built up over decades, facing damaging levels of toxic distrust.

    Last year’s second placed and consistently fierce rival to Qantas, Virgin Australia, was able to garner trust through reliability and responsiveness, earning it the title of Most Trusted Travel & Tourism brand for 2023. Other airlines to be rated on their trustworthiness in the last year included Air Asia, Air France, Air New Zealand, Cathay Pacific, Emirates, Emirates, Japan Airlines, Jetstar, Singapore Airlines, Thai Airways, Tiger Airways and United Airlines as well as hotels such as Accor Hotels, Hilton Hotels and Wyndham Hotels & Resorts.

    Other brands mentioned included airplane manufacturer Boeing and travel agent, review, booking services such as Booking.com, Expedia, Hotels.com, Flight Centre, Lonely Planet, Scenic Travel Agency, Trip Advisor, Trivago and Webjet as well as car/ accommodation hire companies Airbnb, Avis and Hertz. Also in this category are Avalon cruises, Intrepid Travel, Princess Cruises and space exploration company SpaceX.

    Some of the positive comments from Australians about why they trust Virgin Australia were “I have flown Virgin ever since they arrived in Australia, they are always open and honest with me, even with flight delays the line of communications are open.” and “Virgin is a good airline employing Australians, they have budget fares, and their planes are modern… they look after their staff and treat them fairly.”

    Latest News

    • Destinations

    Malolo Island Resort Fiji launches its own resort app

    Guests at the Malolo Island Resort can now get a better experience even before they arrive with the resort’s newly launched mobile app. Guests are encouraged to download and use the app ahead of their stay to build their itinerary. They can check-in prior to their arrival and make dinner and spa reservations all from […]

    • Tour Operators

    France on foot holiday savings

    Walking up a steep incline may be painful, but it is all worth it when you see that incredible view.

    • Cruise

    Seabourn introduces enhanced groups programs for travel advisors

    Leading ultra-luxury cruising and expedition travel company, Seabourne, proudly announces the “Seabourn Enhanced Groups Program” to elevate business prospects for travel advisors. This program introduces a revamped Tour Conductor Credit that offers shipboard credits or bonus commission for bookings. It also eliminates the need for deposits for small group allotments and increases group capacity. “Seabourn […]

    • Cruise

    Ponant’s latest luxury cruise expeditions for 2024 and 2025

    Head out to see the beauty of unique destinations on three bucket-list explorations of Australia with Ponant Cruise’s new luxury expeditions. Known for their luxury cruises, Ponant offers unique and truly exceptional sea voyage aboard sleek and intimately sized cruise yachts. They offer a range of discovery expeditions, and launched new cruises that take guests […]

    • Aviation
    • News

    Christine O’Reilly to replace Peter Hay as chair of Australia Pacific Airports Corporation

    Christine O’Reilly has been named as the new chair of Australia Pacific Airports Corporation (APAC) – the owner of Melbourne and Launceston Airports. According to a release, O’Reilly will replace Peter Hay on 1 October, who retires after five years as Chair of APAC. APAC CEO Lorie Argus said O’Reilly’s appointment comes at an exciting […]

    • Tourism

    The number one thing you can’t forget if you’re going to Europe & The Olympics

    As the Summer Olympics in Paris draws near, travel insurance comparison site Compare the Market is urging travellers to safeguard their European summer sports dreams by getting travel insurance for when the unexpected happens. While France seems like a decently safe country to visit, it’s crucial not to overlook the potential risks that could disrupt a holiday. From bed […]