Revealed: The most popular destinations and attractions for inbound tourists from China

A kangaroo jumps in front of a sunrise over the beach in tropical north Queensland, creating a dramatic shadow in the foreground
Edited by Travel Weekly


    Trip.com has released data revealing the most popular cities and attractions in Australia for inbound tourists from China booking via their platforms.

    The data release comes as the Trip.com Group has signs a three-year Memorandum of Understanding with the China International Culture Association to promote inbound tourism.

    The Nihao! China campaign, launched by China International Culture Association, aims to foster and promote cultural exchanges and establish friendships between China and visitors from around the world.

    Top 20 most popular destinations/cities in Australia:

    1. Sydney
    2. Melbourne
    3. Brisbane
    4. Perth
    5. Adelaide
    6. Gold Coast
    7. Cairns
    8. Hobart
    9. Canberra
    10. Darwin
    11. Launceston
    12. Proserpine
    13. Sunshine Coast
    14. Ayers Rock
    15. Townsville
    16. Ballina
    17. Hamilton Island
    18. Newcastle
    19. Alice Springs
    20. Mackay

    20 most popular tourist sites in Australia:

    1.  Taronga Zoo Sydney
    2. Warner Bros. Movie World
    3. Darling Harbour
    4. SEA LIFE Sydney Aquarium
    5. Puffing Billy Railway
    6. Blue Mountains National Park
    7. Currumbin Wildlife Sanctuary
    8. Gold Coast Sea World
    9. Melbourne Skydeck
    10. Lone Pine Koala Sanctuary
    11. SkyPoint Observation Deck
    12. Sydney Harbour Bridge
    13. Sydney Tower Eye
    14. Great Barrier Reef
    15. SEA LIFE Melbourne Aquarium
    16. WILD LIFE Sydney Zoo
    17. Phillip Island
    18. Twelve Apostles
    19. Dreamworld
    20. Sydney Fish Market    

    China International Culture Association (CICA) and Trip.com Group signed a strategic framework agreement to implement the “Nihao! China” program, which includes filming and producing global promotional videos and the “Nihao! China” digital communication campaign.

    Additionally, the framework will look to build a service platform for inbound travel and organise activities agreed upon by both sides at the China International Tourism Fair, the Sino-French Tourism Year, the China-US Tourism High-Level Dialogue, and the World Conference on Tourism Development, among other events.

    Latest News

    • Destinations
    • Partner Content

    The best ways to explore Europe in 2024

    Miss out on Europe this year? Join the list... Here's to hoping we all make it over in 2024!

    Partner Content

    by Travel Weekly

    Travel Weekly
    • Hotels

    China to see seventh Four Seasons hotel open in 2024 with new Hangzhou Centre offering

    A partnership between Greentown China Holdings Limited, China Resources Land Limited and Hangzhou Metro Development Company Limited and the Four Seasons will see the opening of China’s second Four Seasons hotel next year. At the heart of the city’s newest mixed-use development project, Hangzhou Centre Towers, Four Seasons Hotel Hangzhou at Hangzhou Centre will offer […]