Revealed: The most popular destinations and attractions for inbound tourists from China

A kangaroo jumps in front of a sunrise over the beach in tropical north Queensland, creating a dramatic shadow in the foreground
Edited by Travel Weekly


    Trip.com has released data revealing the most popular cities and attractions in Australia for inbound tourists from China booking via their platforms.

    The data release comes as the Trip.com Group has signs a three-year Memorandum of Understanding with the China International Culture Association to promote inbound tourism.

    The Nihao! China campaign, launched by China International Culture Association, aims to foster and promote cultural exchanges and establish friendships between China and visitors from around the world.

    Top 20 most popular destinations/cities in Australia:

    1. Sydney
    2. Melbourne
    3. Brisbane
    4. Perth
    5. Adelaide
    6. Gold Coast
    7. Cairns
    8. Hobart
    9. Canberra
    10. Darwin
    11. Launceston
    12. Proserpine
    13. Sunshine Coast
    14. Ayers Rock
    15. Townsville
    16. Ballina
    17. Hamilton Island
    18. Newcastle
    19. Alice Springs
    20. Mackay

    20 most popular tourist sites in Australia:

    1.  Taronga Zoo Sydney
    2. Warner Bros. Movie World
    3. Darling Harbour
    4. SEA LIFE Sydney Aquarium
    5. Puffing Billy Railway
    6. Blue Mountains National Park
    7. Currumbin Wildlife Sanctuary
    8. Gold Coast Sea World
    9. Melbourne Skydeck
    10. Lone Pine Koala Sanctuary
    11. SkyPoint Observation Deck
    12. Sydney Harbour Bridge
    13. Sydney Tower Eye
    14. Great Barrier Reef
    15. SEA LIFE Melbourne Aquarium
    16. WILD LIFE Sydney Zoo
    17. Phillip Island
    18. Twelve Apostles
    19. Dreamworld
    20. Sydney Fish Market    

    China International Culture Association (CICA) and Trip.com Group signed a strategic framework agreement to implement the “Nihao! China” program, which includes filming and producing global promotional videos and the “Nihao! China” digital communication campaign.

    Additionally, the framework will look to build a service platform for inbound travel and organise activities agreed upon by both sides at the China International Tourism Fair, the Sino-French Tourism Year, the China-US Tourism High-Level Dialogue, and the World Conference on Tourism Development, among other events.

    Latest News

    • Destinations
    • Partner Content

    The Solomon Islands’ is ‘Kulture-plus’

    Be grateful that your experience of 'headhunting' is limited to some random dude reaching out to you on LinkedIn.

    Partner Content

    by Travel Weekly

    Travel Weekly
    • Cruise

    Cruise Traveller’s new Scottish Highlands cruise tour package

    Australian small ship cruising specialist, Cruise Traveller, offers a 20-night land and sea holiday in the UK aboard the Lord of the Glens. The tiny cruise line’s 52-guest boutique vessel, Lord of the Glens, is purpose-built to explore the intricate waterways and lochs of the Scottish Highlands. It boasts a rich, traditional ambience with polished […]

    • Cruise

    Celebrity Xcel’s keel-laying ceremony in France, with 2025 inaugural sail planned

    Construction has commenced on Celebrity Cruises’ next ship, Celebrity Xcel, with a keel-laying ceremony at the Chantiers de l’Atlantique shipyard in Saint-Nazaire, France. An Edge Series ship, Celebrity Xcel will set sail in autumn 2025, with several new yet-to-be-revealed offerings. At the ceremony, Jason Liberty, president and CEO of Royal Caribbean Group (RCG), the parent […]

    • Destinations
    • Tour Operators

    Globus unveils nine new independent tours for 2025

    Coach touring brand Globus has unveiled nine new independent tours for 2025, from Bangkok to Bali and Abu Dhabi to Nepal. “With Globus Independent tours, our guests are free to enjoy the many benefits of touring, untethered and unscheduled,” APAC head of marketing, Globus family of brands (GFOB), Chris Fundell said. “Providing hand-picked hotel accommodations, […]

    • Hotels

    Mandarin Oriental Hotel Group opens Mandarin Oriental Mayfair

    The Mandarin Oriental has opened a second property in London, the Mandarin Oriental Mayfair, in the heart of historic Hanover Square. Designed by internationally renowned Rogers Stirk Harbour and Partners, the hotel is the first new build in Mayfair in over a decade. Bringing a modern architectural approach to one of London’s most storied squares, […]

    • Hotels

    Outrigger Reef Waikiki Beach Resort unveils Coral Kids Club

    On top of its US$85 million (AU$150m) transformation, Outrigger Reef Waikiki Beach Resort’s new Coral Kids Club provides an engaging activity centre for kids. Designed for keiki (children), ages 5-12, the activity centre offers daily cultural workshops with hands-on activities rooted around the Āina Guardian workbook. It was developed by Candes Gentry, co-author of Eat […]

    • Hotels

    Minor Hotels announces fourth franchised hotel

    Minor Hotels has added to its portfolio of more than 500 hotels in operation after signing Oaks Melbourne on William Suites as its fourth franchised hotel. The 220-room apartment hotel is the third Oaks property signed under a franchise model after the Oaks Toowoomba and Oaks Townsville Metropole. The proven success of these properties highlights […]