Revealed: The most popular destinations and attractions for inbound tourists from China

A kangaroo jumps in front of a sunrise over the beach in tropical north Queensland, creating a dramatic shadow in the foreground
Edited by Travel Weekly has released data revealing the most popular cities and attractions in Australia for inbound tourists from China booking via their platforms.

    The data release comes as the Group has signs a three-year Memorandum of Understanding with the China International Culture Association to promote inbound tourism.

    The Nihao! China campaign, launched by China International Culture Association, aims to foster and promote cultural exchanges and establish friendships between China and visitors from around the world.

    Top 20 most popular destinations/cities in Australia:

    1. Sydney
    2. Melbourne
    3. Brisbane
    4. Perth
    5. Adelaide
    6. Gold Coast
    7. Cairns
    8. Hobart
    9. Canberra
    10. Darwin
    11. Launceston
    12. Proserpine
    13. Sunshine Coast
    14. Ayers Rock
    15. Townsville
    16. Ballina
    17. Hamilton Island
    18. Newcastle
    19. Alice Springs
    20. Mackay

    20 most popular tourist sites in Australia:

    1.  Taronga Zoo Sydney
    2. Warner Bros. Movie World
    3. Darling Harbour
    4. SEA LIFE Sydney Aquarium
    5. Puffing Billy Railway
    6. Blue Mountains National Park
    7. Currumbin Wildlife Sanctuary
    8. Gold Coast Sea World
    9. Melbourne Skydeck
    10. Lone Pine Koala Sanctuary
    11. SkyPoint Observation Deck
    12. Sydney Harbour Bridge
    13. Sydney Tower Eye
    14. Great Barrier Reef
    15. SEA LIFE Melbourne Aquarium
    16. WILD LIFE Sydney Zoo
    17. Phillip Island
    18. Twelve Apostles
    19. Dreamworld
    20. Sydney Fish Market    

    China International Culture Association (CICA) and Group signed a strategic framework agreement to implement the “Nihao! China” program, which includes filming and producing global promotional videos and the “Nihao! China” digital communication campaign.

    Additionally, the framework will look to build a service platform for inbound travel and organise activities agreed upon by both sides at the China International Tourism Fair, the Sino-French Tourism Year, the China-US Tourism High-Level Dialogue, and the World Conference on Tourism Development, among other events.

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