Trilogy Hotels enters the market with a new management model to hotel operations

Trilogy Hotels enters the market with a new management model to hotel operations
Edited by Travel Weekly


    Three of Australia’s top hospitality innovators have launched a new venture poised to advance the hotel industry in Australia and New Zealand, bringing an independent management model to hotel operations.

    Scott Boyes, Tony Ryan and Grant Alchin are combining their hospitality experience to deliver hotel owners and hotel brands an alternative way to run their business, where all parties are playing to their strengths.

    Before founding Trilogy Hotels, Scott Boyes spent almost 30 years with Accor to become its Senior VP of Operations, Pacific North. By the end of his tenure, he was responsible for 85 hotels across NSW, ACT, QLD and the NT.

    “Here in Australia and New Zealand, the industry has relied heavily on the traditional hotel management agreement model where hotel owners engage with a particular hotel brand for both their distribution and operating capability,” CEO, Trilogy Hotels, Scott Boyes, said.

    “However, in the US and Europe the independent management model, with brand support under a franchise agreement is the predominant model preferred by hotel owners and hotel brands alike.”

    Also involved is Tony Ryan who has provided commercial and legal advice to the hotel industry globally for more than 35 years. He specialises in complex and major transactions and helped to deliver Accor’s US$940m (AUD $1,411m) takeover of Mantra Group.

    The third partner, Grant Alchin built a reputation for consistently transforming underperforming hotels into profitable operations for Accor and IHG. More recently he oversaw strategic asset management at one of Asia’s largest diversified real estate groups, CapitaLand.

    Hotel industry figures like Gus Moors, the managing director of JLL Hotels & Hospitality, have already expressed strong support for Trilogy Hotels Trilogy Hotels’ approach to the hotel marketplace.

    “In a mature market like Australia and New Zealand, I’m very much in support of the approach that Trilogy Hotels is looking to adopt as it lines up with successful business trends in both Europe and the US.

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