Tourism

Travel marketers rejoice! Lonely Planet content is now available as a service

Responding to the demands of destination marketing organisations (DMOs) and travel companies, Lonely Planet has made its content available for third parties to consume and integrate into their own platforms.

Today’s launch of Lonely Planet Content Licensing means that for the first time, third parties will be able to access the travel publisher’s content programmatically for their own use.

Available to Lonely Planet’s partners from today, the new solution permits instant access to more than 8,000 curated city guides.

The launch of Lonely Planet Content Licensing follows the company’s acquisition of ArrivalGuides in 2019.

It is the latest in a series of new ventures by Lonely Planet, which is exploring adjacent business opportunities under the new strategic direction of Luis Cabrera, who was appointed as CEO last year.

“This is the next stage of our acquisition of ArrivalGuides coming to fruition,” Cabrera said.

“Research suggests that travellers are more inclined to book a trip if valuable destination information is provided throughout the funnel.

“We sit on top of the largest expert-curated travel data repository on earth, so enabling our partners with that content as a service makes perfect sense.”

ArrivalGuides CEO Magnus Aideborn, who will lead this effort, said: “We are thrilled to add the most trusted voice in travel to our offering, which will make us one of the world’s largest programmatic distributors of destination content in the B2B space.

“This new product brings tremendous opportunities to the table and it can be a game-changer for the entire industry. I see a bright future ahead.”

The move comes not long after Lonely Planet launched its first tour range with the help of Intrepid Travel.

Feature image: Flickr/Paul Campy

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