Wholesalers

“The term ‘luxury’ is used loosely these days”: APT CEO on the brand’s new direction

APT wants to reshape the way Aussies think about luxury travel.

With a fresh new look and feel, the touring pioneers are making a bold statement: luxury is not just a five-star hotel or extravagant pool, it is an all-encompassing experience where everything is taken care of, from start to finish.

“The term ‘luxury’ is used loosely these days, popping up more and more, while offering less and less substance. We have always believed that the true essences of real luxury is to be ‘All inclusive, all taken care of, so you can Live Fully!’” Steve Reynolds, APT CEO said.

So what exactly does ‘Live Fully’ all-inclusive touring look like for your customers?

Here’s what APT have to say about it:

“It’s that leap of faith. A conscious decision to make the most of your precious time. A yearning for the unfamiliar. The wonderful. The otherwise inaccessible.

“Seeing through the eyes of explorers, historians and naturalists. Falling in love with the world all over again. Making new friends. Dancing. Hiking. Swimming. Getting back on a bike. Feeling the power of nature.

“The charm of theatre. The thrill of movement. Flavours you can’t get enough of. Sleeping in. Seeing sunrise. Nurturing curiosity. Embracing the unknown. Being surprised. Being free. Doing whatever you want, whenever you want.

“Knowing the little things have been looked after so you can live fully in each and every unforgettable moment.”

In other words: private transfers, full porterage service, a personal butler, no sneaky additional beverage or gratuity charges.

Thanks to world-class Tour and Cruise Directors, Expedition Leaders and unmatched hospitality staff, paired with ‘Freedom of Choice’ touring options and exclusive APT ‘Signature Experiences’ guests are guaranteed personalised service with an abundance of possibilities.

For those looking for a more intimate vacation, APT’s Tailor Made Journeys offer a bespoke itinerary designed around individual passions and interests, with the added security and confidence of travelling with APT selected accommodation and knowledgeable guides.

The new ‘Live Fully’ campaign launches in January with broadcast partnership of the Australian Open– a longstanding association which this year moves to Channel Nine.

“It’s great to align our long-standing, Melbourne based brand with this amazing Melbourne event – both properties deliver a world-class experience, showcasing the best of Australia to the world,” said Reynolds.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Midweek Interview

Midweek Interview with Plaza Premium Lounges’ Stuart Vella

This week, Plaza Premium Lounges’ national general manager took us for a spin on his motorbike and told us all about his two Siamese cats – Seth & Zeke. Then he emailed us the answers to this interview.

Share

CommentComments

Tourism

Instagrammer slammed for “disrespectful”, “tasteless” Auschwitz shot

by Christian Fleetwood

The blogger has since apologised and taken down the image, which was marked as “tasteless”, “offensive” and “insensitive”, after drawing intense scrutiny on social media.

Share

CommentComments

Destinations

Two Australian travellers killed in rental car crash in New Zealand

by Christian Fleetwood

Two Australian women have tragically lost their lives in a head-on collision in New Zealand, shortly after arriving in the country.

Share

CommentComments

Aviation

Aviation Wrap: Sandra Oh headlines second Air Canada ad, Delta restores same-sex love scenes + MORE!

While this week’s fun-filled Aviation Wrap won’t shake off your Tuesday blues, you can be damn sure a three-shot ristretto will. 

Share

CommentComments

Aviation

Qantas aircraft door almost ripped off during maintenance mishap

by Christian Fleetwood

It might be like comparing apples to oranges, but earlier today, Travel Weekly’s reporter was also ‘ripped off’ when he paid $6.50 for a cold drip coffee.

Share

CommentComments

Cruise

MSC chairman says environmental concerns are “fake news” as line commits to carbon-neutral goal

by Ali Coulton

MSC Cruises has committed to becoming the world’s first fully carbon-neutral global cruise line, despite its chairman making some troubling comments in the media this week.

Share

CommentComments

Destinations

Raunchy ad does wonders for tourism in little-known city

Lithuania’s infamous ‘G-spot of Europe’ campaign is having another moment, once again proving the age-old saying that sex sells.

Share

CommentComments

Wholesalers

G Adventures names its top destination picks for 2020

Having broken our crystal ball, Travel Weekly is putting its faith in G Adventures to fill you in on all the hottest spots your clients are going to want to visit in the year to come.

Share

CommentComments

Destinations

FOMO alert: Time’s running out to enter South African Tourism’s epic famil comp!

by Sponsored by South African Tourism

It’s the talk of agency-town right now, and it won’t be long before the entry gates to South African Tourism’s famil competition close!

Share

CommentComments

Events

Tourism

REMINDER: The Travel Awards ticket price is set to rise! Get in now!

Tickets for The Travel Awards 2019 are selling like hotcakes, and with just one month to go until the glitzy, glamorous affair, there’s no better time to secure your spot than right now!

Share

CommentComments

Hotels

Hotel review: Shangri-La’s Fijian Resort & Spa, Yanuca

by Chloe Noel De Kerbrech

Travel Weekly was lucky enough to stay at the recently renovated property. Admittedly, we spent most of the time at its various bars.

Share

CommentComments

Destinations

Destination Wrap: Wellington becomes UNESCO City of Film, small Finnish city’s quirky Santa bid + MORE!

Looking for more reasons to cross the ditch, or “seize the day” on a cheap flight? Allow us to indulge your FOMO with this week’s Destination Wrap.

Share

CommentComments