Tourism

Introducing Visit California’s new Director for Australia and New Zealand

Tourism marketing and PR agency, Gate 7, has appointed award-winning marketer Vanessa Fletcher as its new Visit California Director for Australia and New Zealand.

Fletcher joins Gate 7 from Contiki Holidays, where she was Marketing Director and Acting General Manager for Australia.

Her diverse travel marketing expertise spans content strategy and creation, media partnerships, B2B marketing, influencer marketing, events, PR, and digital performance.

She has spearheaded successful trade marketing strategies with partners including Flight Centre, Helloworld Travel and STA Travel.

Fletcher is a recognised leader and speaker in the travel and marketing industry, recently presenting at Mumbrella’s Travel Marketing Summit.

She led her team at Contiki to win Mumbrella’s 2018 Marketing Team of the Year, and Best Social Media Campaign in partnership with MTV Australia at the recent ASTRA awards.

“We are thrilled to have a marketer and leader of Vanessa’s calibre heading up the Visit California team at an exciting time for both California as a destination, and Gate 7 as an agency,’ said Jo Palmer, Managing Director at Gate 7.

“Her experience, vision and creativity will drive new goals and new successes for Visit California. She will be instrumental in the roll-out of our integrated strategy to showcase the abundance and diversity of California’s unique travel experiences to mass and niche audiences alike.”

“We will continue to leverage California’s strong awareness in the market to drive conversion for both new and repeat travellers, encouraging Australians and Kiwis to Dream Big in California again and again.”

“I’m excited to be joining the amazing Gate 7 team, and delighted to work on such an iconic, amazing destination and brand that is Visit California,” said Fletcher.

“I’ve been blessed enough to visit California multiple times at different stages of my life; firstly, a two-week road trip as a teen with the family where we covered most of the state, then in my early 20s I did a classic girls’ week in San Francisco and Los Angeles.

“Most recently I returned with my husband for one of our passions: hiking through Yosemite National Park. I’m inspired by the diverse offering of the state, and how at any stage of one’s life there is always a reason to go back.”

Vanessa’s appointment follows Gate 7’s retention of the Visit California account last year, for the twelfth consecutive year.

She joins at a time of expansion and evolution for the agency; in addition to its travel trade marketing and public relations expertise, Gate 7 is expanding its service offerings with end-to-end social media management, advertising, consumer partnerships, content development and travel industry events.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

New airline set to take off in June

Yes, you read correctly. A new airline is set to launch its first flight next month amid the most hostile commercial aviation environment in the industry’s history.

Share

CommentComments

Travel Agents

Agent Wrap: Flight Centre to host new webcast, win a holiday to New Zealand + MORE

This week’s Agent Wrap is best accompanied by a mid-range bottle of red and a big, greasy pizza. Well, at least that’s what Travel Weekly’s journo was accompanied by while writing this.

Share

CommentComments

Tourism

Airbnb sees huge spike in domestic travel bookings

Looks like Aussies have begun to get itchy feet in self-isolation. Let’s hope hotels are seeing a similar surge.

Share

CommentComments

Hotels

Samoan resort focuses on staff smiles during stand-still

Travel restrictions have put a halt to this Samoan resort’s ability to welcome guests, so it has chosen to focus on its staff instead.

Share

CommentComments

Destinations

Visit USA memberships are now half-price!

Do you love the smell of a great bargain in the morning? Get a whiff of this discounted membership deal courtesy of Visit USA.

Share

CommentComments

Cruise

WATCH: Celebrity Cruises celebrates 30 years

Keen to celebrate the cruise line’s 30th birthday? Travel Weekly recommends watching this fitting video tribute while chowing down on some party pies or fairy bread.

Share

CommentComments

Technology

Aleta Hunt joins Livn as head of partnerships

Livn’s hunt is over for its head of partnerships. See what we did there? Yeah, we know our jokes are pretty corny, but that doesn’t stop us from cracking them!

Share

CommentComments

Hotels

Hotel Wrap: Rydges employee tests positive for COVID-19, Fullerton ups its cleaning measures + MORE

We’re taking you around the world in five minutes with this week’s Hotel Wrap, or 10 minutes if you’re a slow reader.

Share

CommentComments

Tourism

Wondering when international travel will restart? This new chart could hold the answer

The timeline for international travel’s restart has just become a whole lot clearer, thanks to a new chart detailing Australia’s plans.

Share

CommentComments

Destinations

Tourism New Zealand unveils ‘Pure Promise’ to the world, as Aussie GM talks up the bubble

by Christian Fleetwood

Meanwhile, Travel Weekly’s reporter has made a pure promise of his own: to only drink water, cow’s milk and straight vodka during lockdown.

Share

CommentComments

Aviation

Flight awkwardly turns around after discovering airport was closed

In an embarrassing mix-up, a passenger plane scheduled to land in Sardinia was forced to head back to Germany after discovering there was nowhere to land.

Share

CommentComments

Road & Rail

Company behind well-known UK coach holiday brands collapses

by Huntley Mitchell

The parent company of two well-known UK coach holiday operators has gone into administration, resulting in tens of thousands of customers’ trips being cancelled and more than 2,500 job losses.

Share

CommentComments