5 characteristics of the Aussie tourist

In a surprising study, it turns out that despite our happy-go-lucky lifestyles, the Aussie traveller is in fact a bit of a worrier.

The Allianz Global Assistance Group developed the #HelpMe Forums Observatory, which collated concerns of travellers since 2009 to paint a better picture of the typical Aussie tourist.

The #HelpMe study has found that using the Internet is an integral part of each stage of travel – from pre-planning, to during the trip, and post holidays as well – and used travellers’ online forum discussions to work out how we travel.

And results have shown that when it comes to travel, Aussies spend more time worrying about avoiding problems and risks.

Unlike Americans who are concerned about being money-smart, and the French who are focused on comfort, Australians do not want a trip to fail, which drives stress in the pre-planning stage.

To ensure they get the most from their trip, Aussies ask more questions and investigate the best ways to avoid inconveniences ahead of their travels.

So what are the other characteristics of the Australian tourist that ensures they take full advantage of their holiday?

1. They love to share their photos and videos

Australians readily post photos and videos on forums and social media, with 81% of Aussies owning a smartphone, and more than half owning a tablet, laptop and smartphone.

As a nation of networking, even 54% of respondents admitted to being addicted to social media.

2. They seek travel tips and recommendations

In the year ending September 2013, 4.47 million Aussies travelled abroad, with travel tips and recommendations playing a big part in shaping itineraries.

Australian tourists regularly share places they discover by posting photos and recounting their experiences, which incites other travellers to visit the same places.

3. Technology is a fundamental component

Aussies rely on technology devices, such as mobiles, sat navs and iPads, to manage the various stages of their holiday planning, from before, during and upon their return.

4. Bucket-list locations

‘Lists’ are the best travelling companion for an Australian tourist. It gives them control, a sense of achievement and the bragging right for ticking off must-see bucket list experiences.

5. They happily travel alone

Unlike the Chinese who prefer to have a travel companion, the Australian tourist will happily travel alone. In preparation for their solo adventures, they will obtain peer recommendations and expert advice from tourism professionals.

Allianz Global Assistance’s acting chief market manager Damien Arthur said it’s inevitable that tourist behaviours will evolve.

“There are many advantages to being able to compose your own trip but it can become tricky, particularly when choosing travel insurance,” he said.

“Travellers who can evaluate holiday risks and select the right insurance for exactly what they need – depending on their profile, the type of holiday and the destination – will have the safest and most enjoyable holiday.”

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