Switzerland Tourism launches its 100% Women initiative for 2023

eMTB Tour Rellerli Bike 890, Hugeli Trail

Switzerland Tourism’s 100% Women initiative, now in its third year, aims to provide more opportunities for women in outdoor sports and inspire them to get involved in new sporting pursuits.

Previously focusing on hiking and mountaineering, 2023 has been announced as the year it focuses on promoting cycling to a female audience. On 8 March, International Women’s Day, Switzerland Tourism will launch over 50 new female-only cycling packages for 2023 in partnership with key Swiss tourism partners.

These packages will be published on the 100% Women’s Travel Hub and will include beginner cyclist, training, cycle and flop, e-biking, technical and racing packages, which can either last one day or multiple days. All these packages will be bookable immediately and will take place over the Swiss cycling season, which begins in spring.

The 100% Women initiative is also being supported by cycling industry leaders, Swiss Cycling, the National Cycling Federation, bicycle brand BMC and outdoor activity platform Komoot. Outdoor enthusiasts can select, plan, and share new adventures using a simple route planner and ‘collections’.

According to a study by the Swiss Federal Office for the Environment, Transport, Energy and Communications, cycling tourism in Switzerland generated annual sales of three billion Swiss francs in 2021. With more and more women wanting to experience sporting adventures in nature, Switzerland Tourism intends to tap into the great potential of active and aspiring female cyclists.

The 100% Women initiative will showcase Switzerland’s diversity as a national and international cycling destination, demonstrating the accessibility and appeal of its many roads and trails, whether for road cycling, mountain biking, gravel biking or e-biking.

In 2021 and 2022, Switzerland Tourism has not only succeeded in getting women excited about mountain sports with its 100% Women initiative, Peak Challenge and creating a world record for the longest female rope team but has also encouraged tour operators to develop female-only packages. This has strengthened the position of Switzerland as a holiday destination for women.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]