New data shows more than half of Australia intend to take a domestic holiday within the next year.
According to Roy Morgan’s Holiday Travel Intention Leading Indicator Report, 10.48 million people (or 50.7 per cent of Australians) intend to take a holiday in Australia.
The report found that Victoria is the top destination for Aussies planning a short holiday (31 per cent), with NSW (27.7 per cent) and Queensland (17.5 per cent) rounding out the top three.
Meanwhile, the remaining travellers either planned to visit another domestic destination or international destination, or did not yet have any particular destination in mind at all.
For those intending on a longer holiday, only 53.6 per cent will holiday in Australia. NSW is the most popular domestic destination for longer holidays (17.2 per cent), ahead of Queensland (16.4 per cent) and Victoria (15.3 per cent).
Roy Morgan CEO Michele Levine said the attraction of visiting Victoria – a shopping and sporting destination – remains a strong impetus for short-stay travellers.
“Victoria has consistently been the top domestic destination for short holidays and has held top spot unchallenged since early 2017,” Levine said.