The South Australian Tourism Commission (SATC) has launched a new campaign showcasing the incredible natural locations from around the state.
Titled ‘For Those Who Want a Little More’, the campaign highlights the richly diverse and awe-inspiring locations across South Australia that have seen a surge in interest from domestic travellers in the past 12 months.
New data from SouthAustralia.com shows a significant year on year increase in the number of direct leads to the South Australian tourism operators featured in the campaign.
Arkaroola Wilderness Sanctuary in the Flinders Ranges saw almost five times the number of leads (up 360 per cent), Barossa Valley Ballooning saw nearly double the number of leads (up 87 per cent), and leads for Kilsby Sinkhole in the Limestone Coast increased by 50 per cent.
SATC chief executive Rodney Harrex welcomed the surge in interest from Aussies to explore more of South Australia.
“From pink lakes to underground wonderlands, South Australia has so many incredible and curious destinations that reward wonder and are attracting visitors from across the country, as they look for overseas holiday alternatives,” he said.
“In a year where we’ve seen a record number of visitors head into our state’s regions, it’s fantastic to see special and remote locations like Wilpena Pound in the Flinders Ranges reach the number one most-clicked destination on SouthAustralia.com.”
Harrex said ‘For Those Who Want A Little More’ is an invitation to all Aussies who are seeking something more than the typical holiday destination.
“The campaign has been developed to show potential travellers across the nation what makes South Australia so unique, and what they can discover if they want to create an unforgettable experience while holidaying at home,” he said.
Not to be outshone by the spectacular destinations, also starring in the new campaign are several proud South Australians, including local Adnyamathanha people of the Flinders Ranges, who worked in partnership with the SATC to capture the region and showcase their story.
The SATC also worked with young Texas Wilson and his brother JR from regional South Australia, who are shown highlighting one of the accessible tourism activities available in SA – this one filmed on the iconic Sellicks Beach on the Fleurieu Peninsula.