Revolutionising the Road: Motorhome Republic unveils the travel trends for 2024

Revolutionising the Road: Motorhome Republic unveils the travel trends for 2024
Edited by Travel Weekly


    As the calendar flips to a new year, wanderlust is at an all-time high, and Motorhome Republic, one of the world’s leading motorhome and campervan agencies, is thrilled to unveil the hottest travel trends that will define 2024.

    After an incredible 2023 that saw tens of thousands of campers booking with Motorhome Republic to hit the open road and explore the world, the trends emerging are set to redefine the way we travel. Get ready to fasten your seatbelts and embark on a journey into the future as we unveil the hottest trends, insights, and destinations that will set the travel world abuzz in 2024.

    So what’s in store for 2024? 

    The Top 3 Pick-Up Locations Hold Their Ground

    The road less travelled is calling, and Aussies and Kiwis are answering. The top three campervan pick-up locations for 2024 mirror the previous year’s favourites, with Christchurch, Auckland, and Hobart leading the charge. In a world filled with exotic destinations and far-off wonders, it’s a testament to the beauty and allure of home that travellers are still choosing to explore in their own backyard. These top three locations are not just dots on the map; they are the launch pads for journeys that weave through iconic landmarks, picturesque coastlines, and the untamed wilderness of Australasia.

    Hot Spots to Watch in 2024:

    2024 is the year to discover the unexpected. According to Motorhome Republic booking data for 2024, Germany, Iceland, and Ireland are already emerging as trending global destinations for the new year, promising road trip enthusiasts a unique blend of culture, scenery, and adventure. Google search data also paints a vivid picture of the rising interest: Germany, with its rich history and vibrant cities, is experiencing a surge in interest, with searches for campervan hire in Germany seeing a 122% increase year-on-year.

    “From Bavarian castles to the Black Forest, Germany offers incredible adventures that everyone in the family can enjoy!” says Ali Duncan, GoSee Chief Marketing Officer. “Its well-maintained roads and stunning scenery make it a real road tripper’s dream. It’s certainly one to consider if you’re planning a summer road trip in 2024.”

    The allure of Iceland’s otherworldly landscapes and natural wonders has also sparked a remarkable 425% year-on-year increase in search interest, while Ireland, with its charming villages and lush greenery, is also enjoying a boost in interest with searches for campervan hire in Dublin alone increasing by 100% year-on-year.

    If you’re wondering exactly which road trips are emerging as the stars of 2024, you’ve come to the right place. Witnessing huge increases in Google search volume over the last year, some of the top trending trips travellers are considering in 2024 include:

    1. Northern California to Oregon – up 425% year-on-year

    2. Calgary to Jasper – up 250% year-on-year

    3. Queenstown to Dunedin – up 89% year-on-year

    4. Las Vegas to Phoenix – up 85% year-on-year

    Chasing an Eternal Summer

    Aussies and Kiwis are redefining the traditional travel calendar with the trend of an “all-year summer.” As winter blankets the Southern Hemisphere, adventurous souls are setting their GPS for Euro summer road trips in the Northern Hemisphere. In 2024, the trending mid-year holiday destinations are seeing travellers hit the road in the USA, Scotland, and Ireland, trading our winter for the appeal of perpetual summer.

    And, even for those seeking a holiday closer to home this winter – the warmth of the north is drawing travellers in, with Brisbane and Cairns emerging as the go-to local destinations for Aussies and Kiwis in 2024’s winter months.

    Out with the Short, in with the Long

    In 2023, campervan enthusiasts embraced the spirit of the open road, with an impressive average rental length of 13.45 days – nearly two weeks of exploring the world on wheels.

    “We anticipate that travellers in 2024 will continue to opt for longer journeys. With remote work now part of the new norm for many, finding the time to take longer breaks to explore and adventure has never been easier.” says Duncan.

    The Bucket List Drive

    The allure of bucket list destinations is undeniable, and it’s a trend that’s being seen on a global scale. Auckland and Christchurch, as primary international hubs into New Zealand, serve as gateways to the bucket list-worthy landscapes and have captured the hearts of European travellers in particular.

    “As we roll into 2024, it’s the perfect time for travellers to turn their bucket list dreams into reality and start planning the ultimate road trip escape,” encourages Duncan. “Whether it’s the iconic landscapes of New Zealand or historic wonders of Europe, the new year is the perfect time to hit the road and finally tick those dream destinations off your bucket list.”

    Top 2024 Travel Tips

    Finally, to get travellers off on the right foot in the new year, Motorhome Republic have shared their top 4 travel tips to kick start the adventures.

     

    1. Utilise Shoulder Season

    The most savvy road trippers know that the best time to hit the road is during the shoulder seasons of Autumn and Spring. In shoulder season you’ll find cheaper rates and increased availability, making it an ideal time for those seeking the perfect balance between cost and experience.

    1. Embrace Spontaneity

    The joy of a road trip lies in the unexpected discoveries along the way. Ali Duncan shares, “While planning is essential, leave room for spontaneity. Serendipitous moments often become the highlights of your journey, so be open to detours and unplanned stops.”

    1. Connect with Local Culture

    Immerse yourself in the destinations you visit by connecting with local culture. Strike up conversations with locals, try regional cuisines, and participate in community events. It’s these authentic experiences that elevate your road trip from a journey to a true adventure.

    1. Capture Memories Creatively

    Document your road trip in a creative way. “Whether it’s through photography, journaling, or creating a travel blog or social account, find a method that allows you to relive and share your experiences.” says Duncan.

    Latest News