Qatar Airways unveils world first AI powered cabin crew at ITB Berlin

Qatar Airways unveils world first AI powered cabin crew at ITB Berlin
Edited by Travel Weekly


    Qatar Airways has broken new ground at ITB Berlin 2024 with the successful launch of its holographic virtual cabin crew, Sama 2.0.

    Qatar Airways is the world’s first airline to develop an Artificial Intelligence powered digital human cabin crew to assist its passengers in designing curated travel experiences.

    Sama, meaning ‘sky’ in Arabic, has taken centre stage at the new Qatar Airways stand during ITB Berlin. The biggest travel and tourism trade event saw the revolutionary showcase of Sama, who continues to interact with both visitors and media alike.

    Enabled by industry-leading conversational AI, she will continue to learn and develop over time to improve responses through passenger interactions.

    Sama 2.0 is ready to answer questions in real-time such as Qatar Airways FAQs, destinations, support tips and more, and will be accessible through QVerse, Qatar Airways’ immersive digital platform, as well as through the Qatar Airways app.

    Qatar Airways vice president of marketing, Babar Rahman, said, “Sama 2.0 represents our relentless pursuit of innovation, and embodies Qatar Airways’ values of exceptional service and hospitality.

    “This is a monumental point in spearheading the successful synergy between technology and human connection – not only for Qatar Airways, but also for the industry at large.

    “Qatar Airways affirms its commitment to leading and collaborating with innovation experts to create pioneering products and services for its customers.”

    Qatar Airways recently also unveiled its Generative AI experience for hassle-free and personalised travel planning at the Web Summit Qatar. The experience utilises comprehensive visual interactions and an interactive 3D map to understand customers’ travel preferences, thereby eliminating the need for manual searches. Customers can thus seamlessly receive suggestions for their dream journeys across Qatar Airways’ network of over 170 destinations.

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