Cruise

Major US small-ship cruise brands merge to form American Queen Voyages

Two of North America’s biggest small ship cruise brands – the American Queen Steamboat Company and Victory Cruise Lines – have merged to form American Queen Voyages, offering a mix of river, lake, ocean and expedition sailings.

The new brand includes American Queen Voyages River (formerly American Queen Steamboat Company), American Queen Voyages Lakes & Ocean (formerly Victory Cruise Lines) and American Queen Voyages Expedition, which includes new Alaska and Central America expedition experiences beginning in 2022 by new exploration ships formerly branded under Victory Cruise Lines.

The new-look American Queen Voyages will continue to be represented in Australia by small-ship specialist Cruise Traveller, which is offering Australians savings of up to US$2,000 ($2,742) per couple on a range of newly released 2023 river, lake, coastal and expedition cruises as well as a zero deposit offer for bookings made by the end of this month.

Looking ahead, American Queen Voyages will offer eight vessels by 2023 and deliver encounter-driven, small-ship adventures throughout America’s heartland rivers, the Great Lakes and Pacific Northwest, as well as Canada, the US east coast, Mexico and Alaska.

Ocean Victory rendering

The rebranding was announced by the parent company of the two brands, the Hornblower Group, which also revealed that as part of the merger, its identical lake and ocean ships, Victory I and Victory II, will be renamed Ocean Voyager and Ocean Navigator, which syncs with the company’s new state-of-the-art expedition vessels, Ocean Victory (launching in mid-2022) and Ocean Discoverer (launching mid-2023).

The four lake and ocean ships join American Queen Voyages’ four paddle wheelers, American Queen, American Duchess, American Countess and American Empress, which ply America’s greatest rivers such as the Mississippi, Ohio and Columbia rivers.

The fresh one-fleet, one-brand strategy will be underscored by the new marketing tagline, ‘Discovery Runs Deep’, embracing the diversity of travel experiences American Queen Voyages will now offer across America’s rivers, lakes, oceans and wilderness areas.

A special video for the Australian market has been released to announce the rebrand, which you can check out below:


Featured image source: American Queen Voyages


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

“Dust off the good china”: Chris Hemsworth agrees to visit Cowra for a “chinwag” following video campaign

The rural NSW town’s delightful ‘Get Chris to Cowra’ campaign appears to have paid off, with the Hollywood hunk planning a visit in 2022.

Share

CommentComments

Technology

The ACCC wants Trivago to be fined at least $90m for deceiving consumers

Australia’s consumer watchdog reckons Trivago’s crimes could, in theory, equate to hundreds of billions of dollars in fines, which makes $90 million look like a good deal to us.

Share

CommentComments

Wholesalers

Intrepid Travel unveils first rebrand in more than 15 years

It’s out with the old and in with the new over at Intrepid. However, it’s understood that the plush leather sofa in reception will stay.

Share

CommentComments

Aviation

Aussie aviation industry streamlines approach to guiding travellers through new restrictions

The differing reopening roadmaps of the states and territories will no doubt cause headaches for travellers, hence this from A4ANZ.

Share

CommentComments

Destinations

Switzerland is calling

Aussies craving for their Swiss fix can now not only look forward to being welcomed back with wide-open arms, but also a host of brand new and thoroughly enriching experiences.

Share

CommentComments

Midweek Interview

Life in the time of COVID-19 with Hilton’s Paul Hutton

We covered a lot in our chat with Hilton’s boss for Australasia – even his music tastes. Just don’t play house or rap tunes around him, though.

Share

CommentComments

Destinations

Brisbane Airport flags elements of “great concern” in Queensland’s reopening roadmap

Premier Palaszczuk’s reopening roadmap for Queensland hasn’t gone down too well with the state’s main airport.

Share

CommentComments

Travel Agents

Barry Mayo talks border reopenings and the silver lining of confusing travel restrictions

The industry veteran reckons ever-changing global travel restrictions may have a silver lining for agents.

Share

CommentComments

Destinations

Eerie ancient ruins meet brimming coral gardens: Your guide to selling Bohol

by Sponsored by Philippines Department of Tourism

There’s more to Bohol than bug-eyed tarsiers and the dramatic scenery of the Chocolate Hills. Take a closer look at one of the most visited destinations in the Philippines’ and craft a genuinely unique experience for your clients.

Share

CommentComments

Cruise

Insta-famous cruise captain Kate McCue to take the helm of Celebrity Beyond

The fabulous, trailblazing and Insta-famous Kate McCue has been chosen to steer Celebrity’s newest ship once it takes to the water in April next year.

Share

CommentComments

Aviation

Six airport workers charged over plans to import “large quantity” of drugs into Sydney

The Sydney Airport workers might have gotten away with it too if it wasn’t for COVID-19 disrupting flight schedules.

Share

CommentComments

Hotels

Wyndham unveils new all-inclusive resort brand

The hotel franchising giant has pulled back the curtains on brand number 22, debuting with a couple of bangin’ beachfront properties.

Share

CommentComments