Luxury Escapes taps into trillion dollar luxury market with launch of UltraLux
As travel tops the discretionary spend list for Australians in 2023, one of the world’s fastest growing travel companies, Luxury Escapes, has today announced the launch of Ultra Lux – a dedicated platform within the Luxury Escapes website showcasing the world’s very best hotels, resorts, tours and cruises.
A booming luxury travel market The launch of Luxury Escapes Ultra Lux comes as data from the Luxury Escapes’ 2023 Travel Trends Report reveals travel tops the discretionary spend list for Australians in 2023.
This is only reinforced by data from Bain & Company that shows spending on luxury goods and experiences grew by roughly 20 per cent in 2022, with luxury hospitality a key driver in the $2.1 trillion luxury market.
A new hyper-luxurious, curated offering Luxury Escapes’ Ultra Lux platform allows members to indulge with access to a hand-picked selection of the world’s most luxurious travel experiences.
From the world’s best hotels to to once-in-a-lifetime bucket list travel experiences, to exclusive cruise and tour holidays – the very best the world has to offer is only one click away.
Ultra Lux customers also have access to a dedicated Luxury Escapes premium concierge service – 24 hours a day, 7 days a week as well as complimentary airport transfers from home.
An elite partner line-up Launch partners for Ultra Lux include One & Only Resorts, Six Senses, Mandarin Oriental, COMO and Intercontinental plus a selection of world-famous iconic properties such as Maldives’ Soneva Fushi, New York City’s The Plaza, Dubai’s Atlantis The Royal and many more.
Luxury cruise offerings will include Regent Seven Seas, Ponant Yacht Cruises & Expeditions, Silversea and Seabourn plus incredible global adventures with Abercrombie and Kent.
Adam Schwab, co-founder and CEO Luxury Escapes “Luxury Escapes Ultra Lux caters to travellers who want to experience the world’s best travel experiences, curated by our team of experts with an around-the-clock dedicated Luxury Escapes travel concierge.
“With more consumers looking to book those once-in-a-lifetime holidays, we’re excited to bring exceptional luxury travel to even more people around the world,” said Schwab.
Australians willing to spend Responses to Luxury Escapes’ Travel Trends 2023 survey indicate that travel remains the discretionary spend priority for the majority of Australians, with more than half (58 per cent) of respondents saying that cost-ofliving pressures have had no impact on their travel plans for 2023. 60 per cent of respondents said they planned on spending more on travel in 2023 than they did pre-pandemic with the majority of respondents planning on spending more than $10,000 on each international holiday (of 2 nights or more) in 2023.
Demand for exceptional experiences More than a quarter (28.75 per cent) of respondents to Luxury Escapes Travel Trends 2023 survey plan on taking a bucket list holiday in 2023.
Australians are motivated to engage with emerging and established tourism trends from wellness to sustainability – reflected in that, for 75 per cent of respondents, leisure and enjoyment rank #1 on reasons for their travel plans in 2023.
A selection of ultra-lux escapes:
FAR NORTH QLD:
Mt. Mulligan Lodge – 3 nights from $4,499/room (valued up to $6,600)
Luxury Lodge Retreat with All-Inclusive Dining, Drinks & Outback Bush Experiences Embrace the spirit of the outback in style at Mt. Mulligan Lodge, a 69,000-acre working cattle station and proud member of the Luxury Lodges of Australia collection.
Set in the shadow of spectacular Mt. Mulligan, the lodge promises guests laidback five-star luxury amid the untamed natural scenery of North Queensland’s outback. With accommodation for just 28 guests, service is highly personalised, with onsite dining tailored to your tastes and schedule.
MALDIVES:
Soneva Fushi – 3 nights from $6,801/villa (valued up to $8,139)
Maldives Private Island Barefoot Luxury with the World’s First Zipline Fine-Dining Experience Dive into a world of unparalleled barefoot luxury at Soneva Fushi, holding a prime position in the Baa Atoll UNESCO Biosphere Reserve in the Maldives. When you’re not being dazzled by the natural wonders of your immediate surroundings, take a culinary journey into gastronomy grandeur at the 11 onsite restaurants, including the world’s first fine-dining zipline experience. After the sun has set, the open-air Cinema Paradiso located right on the beach is the perfect way to cap off a day of bliss.
NEW YORK CITY:
The Plaza – 3 nights from $3,505/room
World-Class The Plaza New York Heritage Stay Overlooking Central Park The Plaza in New York City, synonymous with timeless elegance and award-winning luxury, is one of the most prestigious and iconic hotels in the world.
Dining is a royal affair, with the palatial Palm Court serving afternoon tea and delicate bites while the refined Champagne Bar beckons guests to come and sample the world’s finest wines, champagne and caviar while overlooking the famous Pulitzer Fountain.
For more than a century, this world-class chateau has defined elegance, from its historic Beaux-Arts façade to the grand marble lobby, iced crystal chandeliers and gleaming gilded accents.
A stay here places you in a stellar Manhattan location along the southern edge of Central Park, on Fifth Avenue and on the brink of the Upper East Side.
DUBAI:
Atlantis The Royal – 3 nights from $2,903/room
Next-Level Atlantis Dubai Palm Jumeirah Luxury with Eight Celebrity-Chef Restaurants & Sky Pool Enjoy total opulence at the glitzy Atlantis The Royal, located on Dubai’s world-famous Palm Jumeirah – home to an abundance of five-star resorts, world-class dining venues and celebrity-grade nightclubs.
A dynamic new addition to the Dubai skyline, this architectural marvel ushers in a new era of experiential luxury.
Discover unforgettable indulgence: swim laps in the 90-metre sky pool, spend each evening dining in a different restaurant, treat yourself at the 5,000sqm wellness centre and gaze in wonder at the beautiful lobby – home to three aquariums, including the world’s largest jellyfish tank.
MALAYSIA:
One&Only Desaru Coast – 3 nights from $3,917/suite
Malaysia One&Only Five-Star Oceanfront Escape with Private Pool Suites Discover the pinnacle of tropical luxury with an escape to the five-star One&Only Desaru Coast, a spectacular retreat perched on the southeastern shore of Malaysia, nestled between verdant rainforests and the pristine South China Sea.
Spend your days on the white sands of Desaru Beach, lounging by the elegant infinity pool while you indulge in a superb meal at the poolside café.
Toast your stay at Dusty Monkey bar, where regional rums, curated gins, fine whiskies, artisanal tonics and house cocktails are guaranteed to delight. An array of watersport activities can be organised or while the children are entertained at the complimentary kids’ club, adults can treat themselves at the onsite Chenot Spa.
Latest News
Tourism Western Australia MD Carolyn Turnbull departs
Tourism Western Australia MD Carolyn Turnbull is departing the agency with effect from Friday May 10. Over the past three years, Turnbull played an instrumental role in driving growth, with one of the agency’s most significant achievements being the increase in visitor spend. Under her leadership, Tourism WA achieved a record breaking $17.7 billion in […]
DriveAway launches Brit-Euro Blitz campaign
DriveAway has launched its Brit-Euro Blitz: Explore the UK, Europe & Ireland campaign, designed to inspire travellers to uncover the beauty and diversity of those destinations during May and June. The campaign arrives amidst a surge in popularity for destinations across the UK, Europe and Ireland, with year-to-date increases averaging around 30%. Notably, cities such […]
Fly and Stay Free with the Great Southern
Great Southern’s Fly and Stay Free special offer will have travellers taking in the views along the east coast between Adelaide and Brisbane next summer. This bright orange locomotive chases the summer sun, sharing the incredible coastline with those who want to experience it by train. The journey reflects the best of Australia, from charming […]
Sober travel and TikTok guide Australian Gen Z trips
Gen Z travellers prefer to limit alcohol when overseas and have an increased reliance on TikTok when planning a trip, according to a report by StudentUniverse, the world’s largest online travel retailer for young people. The State of Student & Youth Travel Report for 2024 delved into the latest travel sentiments amongst those aged 18-25 […]
Travel DAZE Exec Agenda REVEALED: top execs to speak on airline competition
As the industry reels from Bonza's implosion, it is more important than ever to ask the big questions.
TTC: Deals are driving up demand for September trips
The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]
Skroo says Rex will need deep pockets to fill lost Bonza slots
The door is open for Rex, and anyone else who wants to launch a regional Aussie airline...
Sno’n’Ski Holidays unveils 2025 mega famil to Colorado!
Let the games begin - this is certainly not a famil that you will want to miss!
Walk Japan launches Kyoto: Mountains to the sea walking tour
There are two types of people, one who enjoys walking on holiday and another who enjoys sipping Mojitos by the pool.
Which destination had a 48% boost in bookings following 10 MILLION TikTok views?
Here's a clue: it's not Malabar Beach.
Asher Telford appointed General Manager of SeaLink Whitsundays
Telford has plenty of reasons to smile after SeaLink doubles down and makes him GM after buying his tourism operation.
Qantas ‘working urgently’ to fix app data leak
Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]
Hilton Expands Presence in North Queensland with the signing of Hilton Garden Inn Townsville
Heading to a North Queensland Cowboys clash? Hilton Garden Inn Townsville is set to open, but not until 2026.
Rail Europe ANZ: making dream journeys come true
Rail Europe's running a lottery! You're not going to win millions, but you might just snag a free holiday.
Bonza’s future on knife edge
It would seem a long road back from here, perhaps a knife's edge is too much credit.
Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa
Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]
Nielsen Data reveals brands spending big to attract Aussie tourists
Trip A Deal, Virgin and Ignite Travel walk into a bar, blow their cash on travel advertising instead of the pokies.
Kamalaya Koh Samui clinches clutch of wellness awards
Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]
Jetstar offers 200,000 return for free flights to celebrate 20th anniversary
Jetstar hits 20 and everyone else gets the presents with free return flights to domestic and international destinations.
Amora Hotels & Resorts set to double APAC portfolio, announces new Sydney office
Staff in the new Sydney office have been welcomed by a week of rain on the forecast.
RIU opens Chicago hotel and rooftop bar a few steps from the world-famous Magnificent Mile
Rooftop cocktails hold a dear place in your heart? Look no further than RIU Chicago.
How can travel agents best sell cruises? Uniworld’s Alice Ager tells all: Travel Weekly TV
Agents, you don't want to miss this. Yes, that's the case with everything in the newsletter, but we really mean it here!
South Africa bookings are back in action
It's a wrap! South Africa in the news with resumed flights, film fest and booking tech.
Agents’ chance to score free spot on Intrepid trip to Antarctica
This is the trip of a lifetime, even if you are scared of the cold!
Bonza nosediving amid mass cancellations and reports of repossessed planes
Bonza's days appear to be numbered as the low-cost carrier today announced mass cancellations around the country.
Amy Poehler joins Vivid Sydney event
Oh Joy! Hit comedian Amy Poehler will make an emotional appearance at the Sydney Opera House for Vivid.
Pullman Sydney Penrith ties up with Trilogy Hotels, announces new GM
The crew from Trilogy hotels doing their best impression of the Penrith front row here.
Linkd appoints Carolyn Nightingale and Lawson Dibb to new roles
Linkd Tourism sings praises of Carolyn Nightingale and dubs Lawson Dibb as Kyushu Tourism Office guru.
Celebrity Ascent makes its European debut
Choosing to cruise this northern summer? Celebrity Ascent promises to raise the bar.
NCL opens sales for Norwegian Sun’s APAC debut, announces 14 new voyages
It was to be 13 new voyages we heard, but given the numbers unlucky nature, an extra had to be thought up.
Inside Travel Group appoints Tom Welland Global Trade Marketing Manager
Heidi's Tom Welland heads to Inside Travel Group as its new Global Trade Marketing Manager.
Federal Government rolls out $1.4m program to promote careers in tourism across regional NSW
The Government taking a break from some of its pointier issues with some work in our incredible industry!
Australian visitors to South Korea surge
Japanned out? Aussies are adding South Korea to their bucket list.
G Adventures celebrates Dr. Jane Goodall’s 90th with new wildlife-focused trips
Fancy yourself as a bit of a conservationist? Put your skills to the test on the Jane Goodall collection.
Virgin Australia says suspended flights to Bali result of Boeing MAX delays
If only we had a company like Boeing to blame our mistakes on. Any takers? Get in touch!
Airline Review: Singapore Airlines Business Class – A380-800
The iconic Singapore Airlines' A380-800 is in a class of its own - business class that is.