Luxperience and Tourism Australia team up in “Diamond Partnership”

Uluru Kata Tjuta national park, Australia - May 26, 2016: Ayers Rock or Uluru, Northern Territory, Australia landscape image at night.

Luxury and experiential travel trade exhibition, Luxperience has announced a Diamond Partnership with Tourism Australia at this year’s event taking place at the International Convention Centre, Sydney from 16-19 September 2018.

With its strong commitment to the premium sector, Tourism Australia views Luxperience as an ideal opportunity to show-case Australia’s unique premium offerings to the world’s leading luxury and experiential travel advisors.

Tourism Australia will command a significant presence at the exhibition as host of the popular Buyer and Media Lounge.

Tourism Australia is also hosting a selection of familiarisation tours around Australia in conjunction with the State Tourism offices.

They will be working closely with elite suppliers to provide a programme that will have the luxury global buyers attending Luxperience actively immersed and engaged with Australian premium products and experiences.

Tourism Australia MD John O’Sullivan said, “Australia has some incredible luxury experiences that are accentuated by our world-class natural environment, exceptional food and wine, and warm welcoming people.

“Through our involvement in Luxperience we aim to give specialist buyers from around the world greater insight and first-hand experience of the diversity of Australia’s luxury and premium tourism offering,” he added.

Diversified Communications event director Michelle Papas said, “We are excited to be working with Tourism Australia and welcome their enhanced involvement and support this year.

“Luxperience continues to lead the way in securing the right platform for senior decision makers from around the world to not only meet and build useful business relationships at the exhibition but personally experience some of Australia’s best travel products.”

Luxperience is the only travel trade forum of its kind based in the Australasia and Pacific region that connects the world’s most exclusive travel providers dealing in luxury and experiential travel.

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