Leo DiCaprio backs Aussie’s world-first ecotourism initiative

Leo DiCaprio backs Aussie’s world-first ecotourism initiative

 Travelling is awesome, sustainability is also awesome, but you know what really takes ecotourism to the next level? Support from Leo DiCaprio.

s-10aaac8dd551b799f10b91405628fc42a54a2e58

A Sydney-based company has unveiled a landmark initiative to help the fragile Pacific Island nation of Palau tackle the negative impacts on the environment of mass tourism.

From advertising agency Host/Havas, the Palau Pledge is a simple, pioneering solution: all visitors to the country will now be asked to sign a personal promise, stamped in their passports, to protect and preserve Palau for future generations.

The pledge has also been backed by a number of global figures including Leonardo DiCaprio, HRH Queen Noor of Jordan, political influencers such as Secretary John Kerry and conservation luminary Dr Sylvia Earle.

This commitment is a first of its kind.

Written with the help of Palauan children, and developed in collaboration with its government, the country has redesigned its immigration policy and landing procedures.

By encouraging visitors to be more conscious about their behaviour while they travel, the Palau Pledge aims to foster a more sustainable form of tourism.

Tourism is Palau’s biggest form of income, but as the thirteenth-smallest nation in the world, its annual visitor numbers are almost eight times the size of its population.

The Palau Pledge is a solution that helps Palau preserve its sensitive environment, while also preserving its biggest economic driver.

Host/Havas worked in partnership with the Palau Legacy Project team, a local group of voluntary business and marketing professionals that work alongside the Palauan government to help communicate Palau’s conservation message.

A dedicated website has been set up to provide information for visitors and the tourism industry.

Through their own social channels, they will be asking people around the world to join them in support of Palau and a more conscious, sustainable form of tourism.

A film shot on location and featuring Palauan children will be played on every inbound flight to Palau.

Inspired by an ancient Palauan legend, it tells the story of a giant who came to visit their islands and who acts as a visual metaphor for the cumulative impact that visitors can have on their home.

Signage and information packs have also been developed, which will be placed around Palau’s airport and throughout the country to educate and remind visitors and locals alike, about the conditions of the Palau Pledge.

The philosophy around the Palau Pledge is also being integrated into the children’s education by the Ministry of Education to help them understand the essential role they play in protecting their country’s future.

Laura Clarke, one of the four co-founders of the Palau Legacy Project, said: “The Palau Pledge is a genuinely innovative solution which provides a significant first step to increasing awareness around eco-tourism practices and what the global community can do to collectively take greater responsibility and make a difference.

“Most visitors are unaware of the serious impact their individual actions have or even what they can do to help.

“The Host/Havas team has provided invaluable support in helping us to develop this initiative and realise our mission to communicate these important messages in a way that all guests will understand, and that will compel them to protect Palau as a result.

“We are hopeful that this will help create a long-lasting legacy for generations to come.”

The Palau Pledge becomes the latest in Palau’s long history of creating world-firsts in conservation.

“It was the first country to create a shark sanctuary in its national waters, it was the first to ban the destructive practice of bottom trawling, and in 2015 its leadership created the Palau National Marine Sanctuary – the largest fully-protected, no-take zone in the world.

Latest News

  • Conferences

Crikey! Celebrity’s Robert Irwin confirmed as speaker for World Travel & Tourism Council

Environmentalist and newly minted TV personality (I’m a Celebrity) Australia Zoo’s Robert Irwin has been confirmed for World Travel & Tourism Council, the world’s biggest tourism summit in Perth (Boorloo) this October. The WTTC Global Summit is taking place from 8-10 October at Crown Perth under the theme “Ancient Land: New Perspectives” to showcase Western […]

  • Cruise

Kimberley Coast Experience with three nights in Broome

Cruise Traveller offers an exclusive offer that takes travellers  to the magnificent Kimberly Coast, and includes a three-night stay in Broome with French luxury cruise ship operator, Ponant. Head to the remote and rugged Kimberley, with its thundering waterfalls, towering gorges, sacred rock art, and abundant wildlife aboard a small but luxurious ship. The experience […]

  • Hotels
  • Luxury

Dior returns to The Beverly Hills Hotel for a summer exclusive

The legendary ‘Pink Palace’, The Beverly Hills Hotel, once again partners with Dior and offers the exclusive Dior Spa Residency and Dioriviera pop-up boutique to guests. The Beverly Hills Hotel general manager, John Scanlon, said: “We are thrilled to partner with Dior again to create an alluring experience that is as stylish as it is […]

  • Hotels
  • Luxury

Celebrate Sofitel Sydney’s 60th anniversary with a Diamond Experience Competition

Sofitel Sydney Darling Harbour celebrates six remarkable decades of delivering luxurious services worldwide by launching its Diamond Experience, promising an unparalleled and elegant stay. Located next to the dynamic International Convention Centre, the Sofitel Sydney Darling Harbour offers sophisticated settings at each of its 590 luxurious rooms, including 35 lavish suites. The various accommodation options […]

  • Hotels

Hoiana Resort and Golf launches Vibrant Summer Vibes Campaign

Vietnam’s premier luxury entertainment resort, Hoiana Resort and Golf, launches its Vibrant Summer Vibes Campaign which offers unforgettable activities with four 5-star hotels, golf and 24-hour entertainment. Hoiana Resort and Golf is a haven of local hospitality, world-class service, and magnificent accommodations. They boast of over 1,000 rooms, more than 20 luxury restaurants and bars, […]