Aviation

Jetstar Pacific brand to disappear, as Qantas Group plans exit from Vietnam Airlines JV

After months of speculation surrounding the joint venture between Qantas Group and Vietnam Airlines, it has been confirmed that the Jetstar Pacific brand will be no more.

Pending government and regulatory approval, the low-cost carrier will return to its original brand name, Pacific Airlines, and feature a new logo and livery inspired by Vietnam Airlines’ brand colours and design.

The airline will also change its reservation system from Navitaire to Sabre to allow the low-cost carrier to streamline its bookings, network and customer functions with Vietnam Airlines.

Jetstar Group CEO Gareth Evans said the impact of the COVID-19 pandemic had identified opportunities to drive greater efficiencies.

“With a highly competitive domestic market in Vietnam and the disruption caused by the coronavirus, the time is right to take advantage of the strength and scale of Vietnam Airlines in its home market,” he said.

“Streamlining customer and booking functions will enable further cost savings and position the airline for a stronger future as international travel restrictions ease.”

Credit: iStock/HuyThoai

Evans also confirmed to Travel Weekly that Qantas Group plans to offload its 30 per cent take in the airline – which had been heavily speculated – in the near future.

“We’ve been in discussions with Vietnam Airlines for some time about the challenges facing Jetstar Pacific, which have obviously intensified through the COVID crisis,” he said.

“Subject to the necessary approvals, our intention is to cease being a shareholder in the coming months so we can focus on our other airlines, and the changes to the brand in Vietnam announced today are part of that.”

Vietnam Airlines executive vice president and Pacific Airlines chairman Trinh Hong Quang said the change would unlock economies of scale and help the industry to embark on a post-coronavirus recovery.

“Low-cost carriers will play a certain role in supporting the return of travel as restrictions ease, and by streamlining functions, Pacific Airlines can remain competitive, inherit many of the efficiencies of Vietnam Airlines and continue to offer the low fares our customers expect,” he said.

“We are optimistic that the dual-brand strategy will leverage the brand and resources of Vietnam Airlines, and by undergoing innovation and improvisation, we will continue to see Vietnam Airlines Group maintain its position of leadership in the Vietnamese domestic market now and into the future.”


Featured image: iStock/anilbolukbas

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Steaks on a plane: TikTok prankster appears to cook steak on aircraft toilet

How does one cook a steak using an airline toilet? Well, you’re just going to have to click on the article and find out, aren’t you?

Share

CommentComments

Aviation

Joyce “optimistic” about recovery as Qantas renews trade partnerships

The national carrier revealed it has signed off on new multi-year agreements with 10 of the top 12 agencies, so if your boss was raging this morning, assume you work for one of the two that missed out.

Share

CommentComments

Tourism

Australia responds to the UK’s emergency approval of Pfizer vaccine

While the UK might be getting the jab as early as next week, the Australian government is holding fast to its original roll-out schedule.

Share

CommentComments

Destinations

Thailand to stay closed until at least March next year

The country’s Tourism Minister has thrown aside any hope for a comeback during the 2020-2021 peak season. Not that Aussie travellers are under the illusion of travelling overseas during the summer anyway.

Share

CommentComments

Hotels

IHG opens two Sydney hotels in one day

The hotel giant’s regional VP of development has been run off his feet lately by all the property openings, so much so that the soles of his shoes are now in need of repair.

Share

CommentComments

Aviation

Virgin launches 12-hour school holiday sales blitz with more than 60,000 cheap fares

The airline has been on an absolute tear since coming out of administration, having increased its flights, gifted free thongs and now offering heaps of cheap fares.

Share

CommentComments

Cruise

Royal Caribbean Group extends local cruise pause yet again

We haven’t been counting, but we’re pretty sure this is the 1,543,044th time we have reported on an extension of the cruise pause.

Share

CommentComments

Travel Agents

South Australia’s COVID-19 scare scores TravelManagers agent client referrals

South Australia’s recent COVID scare was deja vu for many agents. And, for TravelManagers’ Emma Ross, her hard work has paid off in spades.

Share

CommentComments

Technology

Luxury Escapes rejoins AFTA

It appears a trend of online travel companies joining the federation is beginning to emerge.

Share

CommentComments

Wholesalers

Wendy Wu launches first-ever tours in Australia and New Zealand

Australia’s China experts are trying their hand at domestic and close-to-home trips with this new collection that promises to showcase local icons.

Share

CommentComments

Destinations

Dream of 2021: The wonders of Peru’s Pacaya-Samiria National Reserve await

by Sponsored by Promperu

The year that was may have been one to forget. But, when the time comes, the wonders of South America will be awaiting the arrival of international travellers.

Share

CommentComments

Road & Rail

Is Ola about to say adiós to Australia?

Ola’s local boss has left, and it has closed its driver centres “until further notice”. No wonder there’s speculation around the ridesharing company’s future Down Under.

Share

CommentComments