If you haven’t already seen, Tourism Tasmania recently kicked off a new ad campaign to support the tourism industry during the phased reopening process.
As part of the ‘Make Yourself At Home’ campaign, Tourism Tasmania released a video across its social media channels earlier this month that is visually stunning to say the least.
However, the Apple Isle still can’t escape jokes about inbreeding, with Pedestrian journalist and proud Tasmanian Cam Tyeson spotting a rather unfortunate faux pas in the new video.
“You couldn’t have used literally any other line here? Anything at all. ‘It’s real chill’ would’ve worked,” Tyeson wrote.
“Also, you had to put that line over the top of two very similar looking wombats nuzzling each other?
“I love Tasmania, I really do. But good god. At some point, you’ve simply gotta help yourself.”
However, Tourism Tasmania CEO John Fitzgerald played down the negative hype, saying the launch of the ‘Make Yourself at Home’ campaign had been “embraced and celebrated by so many in our community”.
“The launch video, which has been shared across social media channels, is not part of the advertising campaign that Tasmanians will see,” he told Travel Weekly.
“It is instead designed to set the scene for the types of imagery and experiences that Tasmanians will see as the campaign rolls out. Overwhelmingly, it has been embraced by Tasmanians who are loving its beauty and intent.
“As a state and a people, we’ve moved beyond the stereotypes of the past and we’re glad that so many Tasmanians see it as a celebration of Tasmania and its people, including how we come together as a community when times are tough.”