INCENTIVE: Viva Holidays and VisitBritain have two tickets to the UK up for grabs

Aerial view of London and the Tower Bridge, England, United Kingdom
Edited by Travel Weekly


    Helloworld, Viva Holidays and VisitBritain are continuing their long-standing partnership by launching a new campaign this week.

    The five-week campaign will run until 22 March and boasts exclusive offerings and incentives for agents, including the chance to win a trip for two to Britain.

    The campaign invites Australian travellers to “Experience Britain Differently” in Britain in 2024, with an extensive array of product available year-round throughout England, Scotland, and Wales including city packages, self-drive itineraries, independent rail journeys, guided touring, and events. The offers combine accommodation and experiences to provide packaged holidays that can be purchased individually or combined to create longer stays.

    A bagpiper in costume riding on a unicycle beside the entrance to Lothian & Borders Police building on The Royal Mile in Edinburgh, Scotland, with flames coming out of the pipes (something the lucky incentive winner can see).

    Agents who get behind the campaign will also have an opportunity to win a major prize. For every night of accommodation in Britain booked through Viva Holidays, agents will receive one point and for every return Singapore Airlines airfare to Britain sold through Air Tickets, agents will receive two points. The lucky agent with the highest points at the end of the campaign will win two return economy class Singapore Airlines flights to Britain and a $5,000 Viva Holidays gift voucher to redeem on Britain travel arrangements.

    To support the campaign, extensive advertising activity will be featured in print, outdoor, digital and radio. Lucky HLO branded stores will also receive an impressive store takeover kit to deck themselves out in the best of British style with window decals, bunting, cube installations and dedicated mini brochures.

    “We are thrilled to be continuing our partnership with VisitBritain,” commented COO and executive director Helloworld and Viva Holidays, Cinzia Burnes. “It is always a great highlight on our calendar and excellent to kick off the year with this campaign that we know is so popular with agents.”

    Visit Britain’s country manager for Australia and New Zealand, Maria Sykes said: “Off the back of a record-breaking year for travel to Britain from Australia in 2023, we’re delighted to be working with Helloworld and Viva Holidays to launch an exciting new campaign, inspiring Aussies to stay longer and explore more of Britain throughout the year. From bustling cities to charming villages, spectacular coastlines, and lush green countryside, we invite visitors to ‘Experience Britain Differently’ in 2024.”

    Masterclasses will be held across the country from next week onwards featuring trivia, treats and suitably British prizes up for grabs.

    (Featured Image: Aerial view of London and the Tower Bridge, England, United Kingdom – iStock/heyengel)

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