Hotels

IHG’s new luxury brand makes global debut in Brisbane, announces European and US expansion

Hotel X Brisbane Fortitude Valley has officially opened as the world’s first hotel in IHG Hotels & Resorts’ Vignette Collection.

The opening coincided with the brand’s European debut, following a multi-property deal with JJW in Portugal and Austria.

The collection, which was launched in August, is designed to give owners of premium independent hotels the opportunity to retain their distinctive identity, while benefitting from IHG’s global scale, expertise and loyalty program.

As one of Brisbane’s newest 5-star hotels, Hotel X’s appealing aesthetic and luxurious flourishes make it a perfect fit for the collection, according to IHG.

“With its distinctive design and premium facilities, Hotel X celebrates this iconic Brisbane neighbourhood through ultra-cool art, Avant-Garde lighting and showstopping design,” Daniel Moran, the hotel’s general manager said.

“When the hotel opened nearly 1 year ago, we felt that it had such a distinctive blend of luxury and extravagant interior design with an ‘X’ factor that could not quite be defined.

“We are already a proud member of the IHG family, and to add the Vignette Collection signage to the door today as the very first hotel in the collection feels like a special moment for all involved.”

Hotel X (supplied)

Hotel X features 146 rooms and suites, three meeting spaces– including an open terrace overlooking Brunswick Street–, a rooftop swimming pool, a Mediterranean rooftop bar and restaurant, and Bisou Bisou, its phenomenally cool bistro dishing up French delicacies.

According to Will Yell, IHG’s vice president of luxury and upscale conversion and affiliate brands, the forced pause in travel has given people an opportunity to re-evaluate their travel priorities.

“We expect travel choices to be more considered with luxury guests seeking more customised experiences and personal enrichment with community engagement and sustainability at the heart,” Yell said.

“Luxury meets purpose at Vignette Collection hotels and an integral part of creating an authentic guest experience is the opportunity to engage with the local community in a positive way.”

The hotel has partnered with a local school to support and empower the next generation who wish to pursue careers in hospitality, from providing immersive on-the-job learning, from behind the scenes to experiencing hospitality through the eyes of a guest.

Collection properties will also have their own complimentary rituals that add something special for guests; at Hotel X, it will be Friday night cocktails and DJ from 3 pm.

Portugal’s Dona Filipa Hotel (supplied)

Meanwhile, the collection has also signed on three hotels in Europe in partnership with JJW Hotels & Resorts, also including a new property for IHG’s voco hotels brand overlooking the Atlantic Ocean in Portugal’s Algarve.

Under the franchise agreements, Grand Hotel Wien in Vienna, Austria, Dona Filipa Hotel and Penina Resort and Golf, both located in Algarve, Portugal, will join the Vignette Collection.

Earlier this month IHG also launched franchise sales for the collection in the US.



SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

Skip the rebound surge with South America

For clients eager to travel overseas again but wanting to avoid the summer disruptions, leave Greece or California for another time and head to South America.

Share

CommentComments

Destinations

Events

Top 12 unmissable events for Italian summer trips

Summer in Italy means sunshine, gelato, promenading after dinner, Aperols overlooking the ocean, hiking, cycling…and a jam-packed events calendar.

Share

CommentComments

Aviation

Airport queues return in anticipation of the school holidays

If you were looking for a good chance to relisten to Led Zeppelin’s entire discography but can’t find the time, we recommend booking a flight to literally anywhere from Sydney or Melbourne airport this month.

Share

CommentComments

Destinations

Queensland government mulls tourism tax

In response to this, the NSW government will be introducing an ice-cream tax, which has infuriated primary school kids across the state.

Share

CommentComments

Destinations

South Africa drops all remaining COVID restrictions

Meanwhile, we’ve decided to keep mask-wearing optional in Travel Weekly’s office, mainly to protect us against the office dogs’ various… smells.

Share

CommentComments

Travel Agents

AFTA and CLIA bring back NTIA and the port & destination showcase

Polish your dancing shoes because it’s industry events galore as the two peak bodies reveal the return of two much sought-after happenings.

Share

CommentComments

Aviation

Breaking News

Jetstar CEO to step down as Qantas promises $5,000 boost to employees and more domestic capacity cuts

It’s a day of mixed emotions for Qantas and Jetstar staff today, with bouts of cheering and sobbing breaking out at an alarming rate.

Share

CommentComments

Events

Save the date! Hawai‘i Tourism Oceania announces dates for ‘Aloha Down Under’ roadshow 2022   

by sponsored by Hawai‘i Tourism Oceania

Get your diaries out because Australia and New Zealand’s biggest annual Hawai‘i Roadshow, Aloha Down Under, is on from the 22nd to 29th August 2022. 

Share

CommentComments

Hotels

Marriott launch home rental collection for ANZ

Marriott has launched its new home-rental collection while the Travel Weekly staff have decided to launch a Pokémon cards collection. It’s not quite as significant but at least it’s something.

Share

CommentComments

Road & Rail

Avis launches high-end car rental brand for luxe travellers

Got any clients looking to indulge in their midlife crisis without going the whole hog? We’ve got good news.

Share

CommentComments

Travel Agents

TravelManagers announce speakers for national conference

We heard that the muppets will be there, but we have been watching a lot of Sesame Street lately so we could be getting confused.

Share

CommentComments

Aviation

“I thought I was going to die”: Passenger plane catches fire on runway

Don’t worry, the photo shows a white chemical foam used to put out the fire, not a random snowfall confined to a 30-metre area in Miami as you may assume from a first glance.

Share

CommentComments