Cruise

“Horse bucky”: Why Royal Caribbean’s CEO hates talk of a ‘new normal’

Huntley Mitchell

Huntley Mitchell

Royal Caribbean Cruises CEO Richard Fain has vented his spleen over talk of a ‘new normal’ in cruising, arguing that the only normal is change.

In a recent video message to guests, Fain said that, as Royal Caribbean will begin opening its offices back up this month after they were closed in March due to the COVID-19 pandemic, many people are beginning to talk about the next chapter as the ‘new normal’ – a term he has “begun to hate”.

“The real problem with the term is that it implies the existence of a semi-permanent normal which is about to be transformed into a new semi-permanent normal,” Fain explained.

“But the concept of a semi-permanent normal, new or existing, is history. In this modern technological era in which we’re all living, there is no semi-permanent anything – the only constant is change.

“There won’t be a new normal for selling cruises, or taking cruises, or operating cruises.

Royal Caribbean’s CEO said that while some suggest that cruising in the future will be unrecognisable from what we are used to, he had two words for them: “horse bucky”.

Fain also used the video message to trumpet the company’s ability to “balance constancy with change”.

“Our products evolve constantly. We try to always be ahead of the curve; never stuck unchanging in time,” he said.

“When we design our ships, we talk about a design formula of one-third tradition, one-third evolution and one-third revolution. That formula’s worked pretty well for us, and it works in a post-COVID world, too.

“It doesn’t stick us in the past, but it isn’t a new normal.”

Check out Fain’s video message in full below:


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Cruise

Tourism

Travel Agents

Digital travel ad impressions up 40 per cent says Nielsen Ad Intel

Looks like your marketing team’s efforts are paying off, with ads views climbing dramatically in Australia following the most recent lockdown.

Share

CommentComments

News

Tourism

OMICRON: WHO urges those over 60 to cancel travel plans as SA tightens restrictions

The UN health authority warned countries that blanket bans don’t work, while an Aussie epidemiologist says the government’s current restrictions won’t make much difference.

Share

CommentComments

Wholesalers

Planeterra launches holiday fundraising for community tourism

Not sure what to get your colleague for Secret Santa? They’ll be hard-pressed to complain about a donation in their name to support community tourism projects.

Share

CommentComments

Destinations

WATCH: Rebel Wilson stars as glam castaway in new Tourism Fiji ad

The Aussie actress channels Tom Hanks’ Castaway in this latest campaign for Tourism Fiji, However, we’re not convinced Hanks could pull off the metallic dress as well as Wilson does.

Share

CommentComments

Hotels

Club Med opens first Canada property, reveals plans for new Utah ski resort

Those who enjoy the ease of an all-inclusive resort stay will be stoked to learn about Club Med’s latest spate of winter wonderland offerings.

Share

CommentComments

Cruise

Norwegian Cruise Line unveils its largest deployment in history

Batten down the hatches because NCL has released its 2024/25 line up including brand-new homeports in Haifa, Israel and La Romana, Dominican Republic.

Share

CommentComments

Aviation

US flight attendants rush back to self-defence in face of rising passenger unruliness

In order to avoid a drunken sky-high fight club breaking out, crewmembers are taking to the studio to keep the peace.

Share

CommentComments

Hotels

Accor introduce global portfolio of boutique hotels and luxurious resorts, Emblems Collection

A new line of luxury hotels and resorts are what we need to bring the world out of the global pandemic and into an opulent fantasy that only a Disney princess could think up.

Share

CommentComments

Tourism

Bali had 6.3 million tourists in 2019, in the first 9 months of 2021 it had 43

With tourism rates in Bali so low, we imagine that even Schapelle Corby would be gladly welcomed back.

Share

CommentComments

Destinations

Tourism

Destination NSW Launches Vibrant “Feel New Sydney” Campaign

Destination NSW unveils “Feel New Sydney” work. Just don’t expect the locals to be pleasant or let you in when driving.

Share

CommentComments

Aviation

Destinations

News

Tourism

Fiji welcomes first flight of international visitors in 20 months as borders open

Sydneysiders touched down yesterday to a big bula welcome almost two years in the making!

Share

CommentComments

Events

Tourism

I Love New York launches new training course for travel agents. Enter for your chance to win!

Calling all Aussie travel agents! Complete the training by the end of January 2022 and you could win a New York-style “za” for you and your team!

Share

CommentComments