Hilton announces digital innovations to create seamless guest experience

Hilton announces digital innovations to create seamless guest experience
Edited by Travel Weekly


    Hilton has announced two new digital innovations designed to create a more seamless travel experience for small- and medium-sized businesses.

    The initiatives are part of Hilton’s long-term commitment to digitally transform the business travel experience – from booking to billing – for the millions of small- and medium-sized enterprises that represent the backbone of the global economy and comprise roughly 85 per cent of Hilton’s business transient guests.

    The initiatives, which will launch by early next year, include:

    • Hilton for Business: This multi-faceted program, currently in test with select customers and slated to launch globally early next year, will feature a new booking website designed especially for small- and medium-sized businesses, along with targeted benefits including:
      • Portfolio-wide Discounts: Small and medium businesses that join Hilton for Business will gain access to a discounted rate on Hilton.com and on the Hilton Honors app across Hilton’s global portfolio of more than 7,000 properties.  
      • Loyalty Benefits: To recognise milestones. Hilton Honors Members will continue to earn Points each time they stay. 
      • Rapid onboarding: Hilton for Business registration is built to enable a quick and seamless enrollment for businesses online without complicated forms or processes. 
      • Program Management: In addition to enabling travellers to easily book discounted rates, each Hilton for Business program account can be set up with varying permissions across a designated team. Business owners will have full control – or can delegate to others on their team – over the program management system built to be simple and intuitive with tools and resources.
    • Small Meetings and Event Packages via Events.Hilton.com: To support the growing demand for in-person gatherings, Hilton is expanding its events booking capabilities, enabling customers shopping for meeting packages for up to 35 attendees to book guest rooms and meetings or event spaces, with or without 10 to 25 guestrooms, directly on Events.Hilton.com without a separate contract or phone call. This enhancement is especially valuable to small and medium-sized businesses who need to plan small in-person meetings and events quickly without staff or third-party support.

    “Even as the global pandemic significantly impacted global travel, small- and medium-sized business travellers never slowed down,” EVP and CCO, Hilton, Chris Silcock, said.

    “We used that opportunity to listen and learn how we could solve long-running pain points and deliver what these businesses need most – simple booking and travel management tools, and recognition and rewards for their loyalty.”

    For more than 100 years, Hilton has led the industry in evolving the business travel experience by listening to customers and responding quickly to their needs.

    SVP and commercial director (APAC), at Hilton, Ben George said, “We’re committed to continually innovating to meet the evolving needs of our guests with the right products, services and offerings.”

    “As we approach the end of 2023, we know business travellers are looking ahead to what next year holds and are excited to offer our customers solutions that address common pain points.

    “From enhancements to simplify the booking process, to a host of travel management tools, our focus is on enhancing their experience through seamless processes, coupled with recognition and rewards for their loyalty.”

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