Destinations

Hawaii’s Aussie arrivals down 11.3 per cent, but repeat visitation grows

Mekal Mishra

Mekal Mishra

Hawai‘i Tourism Oceania (HTO) has revealed mixed Australian visitor results for the US island destination in 2019.

In an update to local industry partners last week in Sydney, HTO’s country manager for Australia, Giselle Radulovic, said there were 288,464 Australian visitors to Hawaii last year – a year-on-year decline of 11.3 per cent.

However, Radulovic noted the repeat visitation rate increased two per cent to 53.3 per cent in 2019.

“Hawaii has always had great return visitation from Australian travellers, and in 2019 we saw over 150,000 Australians choosing to return for a holiday,” she said.

“This result reflects Hawai‘i Tourism Oceania’s strategy to portray that every holiday in the Hawaiian Islands can be different from the last.”

In December 2019, Aussie travellers had maintained a consistent average length of stay of 9.48 days, with the largest demographics being families and multi-generational family groups, followed by couples.

“Australians stay a long time in Hawaii – between nine and 10 days – and are the third-highest spending market after Chinese and Korean visitors,” Radulovic said.

“In 2019, spending increased for food and beverage, entertainment and recreation, showing that Australians are focused on learning and discovery, as well as relaxing and spending time with family and friends.”

Image: iStock/Art Wager


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

ScoMo says Australia-Singapore travel bubble to form “within the next week or so”

Our editor is loving this bubble talk so much that he’s decided to celebrate by having a bubble bath while enjoying a bubble tea.

Share

CommentComments

Aviation

Qantas to launch Sydney-Dehli route, moves start date forward for select overseas flights

The national carrier also said it plans to bring back around 11,000 stood-down workers a whopping six months earlier than expected.

Share

CommentComments

Cruise

Golden Horizon, the world’s biggest sailing ship, cancels its Aussie debut

Tradewind Voyages is the latest cruise line to axe its Aussie sailings after growing tired of waiting for the federal government to get its sh*t together.

Share

CommentComments

Wholesalers

Flight Centre-owned DMC Discova recruits new global marketing manager

The destination management company has Discova-d its new global marketing manager. Get it? (Sorry, that was a pretty cringeworthy effort).

Share

CommentComments

Destinations

Four must-dos in Flanders

With charming cities, a rich history and artistic masterpieces (not to mention an unparalleled beer culture), there’s a lot to love about the northern Belgium region.

Share

CommentComments

Destinations

WA lets slip plan to mandate COVID-19 jabs for all interstate travellers

Mark McGowan has been forced to do a bit of explaining after WA’s health department appeared to accidentally release details of its mandatory vaccine plan for all interstate visitors.

Share

CommentComments

Hotels

W Brisbane appoints new hotel manager, marketing boss and chef de cuisine

As the saying goes, all good things come in threes. Unless, of course, we’re talking about baseball strikes.

Share

CommentComments

Travel Agents

Travel agents left out of NSW’s $530m plan to revive tourism and events

The plan includes vouchers to encourage domestic travel and a fund to lure international airlines back to Australia, but AFTA’s chief argues a crucial element of the industry has been left out.

Share

CommentComments

Tourism

New marketing and PR agency launches with sustainable travel focus

Two senior names in the tourism marketing space have joined forces to launch a new purpose-led player, and you can probably guess its name from the accompanying pic.

Share

CommentComments

Destinations

Victoria reopens to fully-vaxxed travellers from Sydney, WA to allow quarantine-free travel for Queenslanders

Here are a couple more positive signs that domestic travel is getting back to the good old days.

Share

CommentComments

Events

Sunrise’s David “Kochie” Koch to host sustainable tourism webinar featuring industry heavyweights

Do you generally start your mornings with Kochie on TV? Well, you’ll be able to enjoy a double dose of him tomorrow.

Share

CommentComments

Aviation

Qantas introduces automatic ticket revalidation enhancement for agents

Are you sick of flight schedule changes messing with your clients’ travel plans? Well, hopefully this new update by Qantas will help you contain your rage.

Share

CommentComments