Tourism

New Google research reveals how travellers plan their trips

Mekal Mishra

Mekal Mishra

Many travellers continue to research and find inspiration even after completing a booking, according to a new global study by Google.

The tech giant found that 95 per cent of people visit travel-related websites after booking a trip, while 74 per cent re-research a trip, and eight per cent cancel and re-book.

The research also noted that each traveller has underlying needs that vary by trip, and that leaving these needs unmet will more likely deter a booking than price, with 47 per cent deciding not to book because of unmet needs, and 26 per cent not booking due to price.

Google also revealed a number of other interesting findings:

  • Travellers spend 13 per cent of their time researching for travel-related activities.
  • 18 per cent felt they were due for a holiday.
  • 14 per cent had wanted to travel to a specific destination for some time.
  • 15 per cent regularly think about trips they want to take.
  • 11 per cent wanted to visit a family friend or member.
  • 9 per cent were going to celebrate a special event.


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