EXCLUSIVE: Intrepid invites ‘Good Trips Only’ in new brand campaign

EXCLUSIVE: Intrepid invites ‘Good Trips Only’ in new brand campaign

Off the back of its highly successful global summit last week, Intrepid has revealed its new brand campaign ‘Good Trips Only’ as travel comes roaring back after the pandemic.

The first edition in the campaign highlights the gorgeous surrounds and sights of Morocco. The campaign shows Aussies travellers experiencing Intrepid tours and the wide breadth of activities that travellers immerse themselves in the North African country.

Hiking, sightseeing, savouring culinary delights and even getting tattoos are all on display in this beautiful campaign. What are you waiting for? Check out the video below!

Anchoring the campaign is the values that Intrepid stands by, as seen with its guiding ‘Good Trips Only’ manifesto. These words of wisdom are below for you to check out.

‘Good Trips Only’ manifesto

Good Trips Only is a statement for this moment, and every moment.
It’s an expression of confidence that when you travel with Intrepid,
it’ll be amazing. Soul-defining. Life changing.
And even better than that, it’ll be GOOD.
Good for the places we go.
Good for the communities we visit.
Good for our travellers.
Because for us, good isn’t a product descriptor.
It’s a promise.
The only way to feel good – truly good – when you travel, is by doing it
mindfully, purposefully and sustainably.
With Intrepid, it’s good trips only.

And of course, some amazing brand placement photos for you to admire

Intrepid Travel & SSW Studio credits:

Intrepid Travel

  • Natalie Placko – GM global marketting & brand
  • David Nagle – head of global content & production
  • Julian Pang – global design manager

SSW Studio

  • Ben Birchall – partner/director of brand voice
  • Andy Sargent – co-founder/creative director
  • Jonathan Price – co-founder/managing director
  • Yvette Scott – production lead
  • Wildebeest – production partner
  • Joey Knox – director of photography
  • Two Birds Talking – casting and talent partner

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]