Ex helloworld marketing executive Kim Portrate to Think TV

Ex helloworld marketing executive Kim Portrate to Think TV

Kim Portrate has been appointed as the inaugural CEO of television’s new research- driven, marketing and technology development company, Think TV Board

The respected marketing executive brings over 20 years of experience to the role, most recently as the chief marketing officer at Helloworld Limited.

Effective 1 July, her role as CEO involves spearheading Think TV’s mission to promote commercial television’s scale and effectiveness across all screens and help the advertising and marketing community get the very best out of TV.

Think TV was formed in May this year as a dedicated research-driven, marketing and technology development company with founding members Nine Network, Seven Network, Network Ten and Multi Channel Network/Foxtel.

Think TV chairman, Russel Howcroft said “following an extensive local and international search, we are delighted that Kim has accepted the position as CEO of Think TV. Kim’s extensive experience and outstanding credentials as both a senior marketer and in senior strategic roles in agencies is a perfect combination of skills as we seek to stamp TV’s dominance as a powerful medium that delivers results for advertisers.”

Commenting on her appointment, Kim Portrate said “it’s an exciting time for the TV industry and I’m thrilled to take this important role at Think TV. Television remains at the cultural heart of society and builds emotional connections unmatched by any other media. It will be my goal to lead a collective effort by our broadcasters to prove that TV is the clear leader in terms of advertising impact and return on investment.”

Email the Travel Weekly team at traveldesk@travelweekly.com.au

kim portrate

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]