Cruise

Everything you need to know from CLIA’s 2018 report

Daisy Doctor

You’d be forgiven for feeling like you’ve missed the boat with cruising news.

With so much happening in the industry, it’s sometimes hard to stay on top – or should we say on board – of it all.

Thankfully, the experts at Cruise Lines International Association (CLIA) have done the hard yards and found out what’s trending for cruising in 2018.

Think of it as a what’s hot and what’s cooling down list for the year.

To see the report in full, click here.

Otherwise, check out all the key insights below.

The report is a comprehensive analysis of cruisers and non-cruisers provides an annual overview of attitudes, behaviors and travel preferences.

Titled Cruise Travel Report: Attitudes, Behaviors and Travel Preferences of Cruisers and Non-Cruisers, one of the biggest findings from the report is that almost all income brackets are cruising.

A third (33 per cent) of cruisers surveyed have a household income less than $80K, while 50 percent have a household income of at least $100K or more.

It also reveals a new generation of luxury travelers has emerged. Millennials are seeking out luxury cruises at a record pace with almost a quarter surveyed (24 per cent) having sailed on a luxury cruise line within the past three years.

CLIA president and CEO Cindy D’Aoust said: “Industry research efforts, like the 2018 Cruise Travel Report, offer valuable insight to how and why cruise vacations are on the rise and becoming the vacation choice for millions by charting changes in the preferences and behaviors of both cruisers and non-cruisers.

“The study confirms, cruise travel continues to break down income and generational barriers proving that today there is a cruise for every travel preference, style and budget.”

So what do we need to know from the report?

Well, as it turns out, a lot.

Agents propel cruisers

Travel agents are the most likely influencers of vacation-planning and decision-making for cruisers, who are twice as likely (70 percent) to use a travel agent when booking a vacation than non-cruisers (37 percent).

Millenials raise the sails

The percent of Millennials who “definitely will” book a cruise for their next trip increased from 63 percent last year to 70 percent this year.

Friendship

Last year marked the Year of FriendSHIP for cruisers, who enjoy traveling in groups.

In fact, travelers who take a cruise are 40 percent more likely to travel with friends, partners/companions or children than land-based peers.

In 2017, more travelers took vacations to spend time with family than they did in 2016.

Cruising across incomes

Income plays little role when choosing cruising as the better of the two vacation options—66 percent of people making less than $100K name cruises as a preference over land-based options, as did 70 percent of those making more than $200K.

High satisfaction = loyal cruisers

Cruisers are loyal to cruising.

In fact, more than half of cruisers (58 percent) believe a cruise is the best type of vacation, a perception that remains consistent.

They find high satisfaction in river cruises (81 percent) and ocean cruises (73 percent), followed by land-based hotels and resorts (62 percent).

Nine out of 10 say they “probably or definitely will” cruise again.

Kids are just the hook

On average, about 41 percent of cruisers say they are interested in childcare services, including babysitting, and programs for children and teens.

But only 13 percent are reporting that they use these services. In contrast, only 32 percent say they want onboard entertainment while more than twice that many (70 percent) attend once onboard.

Overall, entertainment, including shows, musicals and comedy, is the most used feature on cruises.

Destination snacking

Cruisers see cruising as a great way to sample different destinations and cities for future vacations.

Millennials are inherent samplers and love to try new things before committing.

They are increasingly likely to return to destinations visited first via a cruise.

Indeed, all ages (except Gen X) show a greater likelihood of returning to a destination visited on a cruise than reported last year.


Do you have something to say on this issue? Get in touch with Travel Weekly Editor Daisy Doctor here to share your thoughts.



SEE WHAT PEOPLE ARE SAYING

One response to “Everything you need to know from CLIA’s 2018 report”

Leave a Reply

Hotels

TAA appoints new board member

It’s a good things that travel is an interesting industry otherwise they’d be appointing a new ‘bored’ member.

Share

CommentComments

Aviation

New data suggests China Eastern nosedive may have been intentional

Investigations into a tragic plane crash that killed 132 people earlier this year have revealed that it was likely not due to technical fault.

Share

CommentComments

Wholesalers

Luxury Escapes partners with the Travel Corporation

Similarly, Travel Weekly is trying to form a partnership with the cafe downstairs, which they correctly recognised as another attempt to get free coffee and shut down immediately.

Share

CommentComments

Aviation

Qantas teams up with Zip for buy now pay later flights

Looking for new and exciting ways to financially cripple the millennial and Gen Z market? This one from our national carrier takes the cake.

Share

CommentComments

Destinations

AGENT GUIDE: How to give your clients the best possible South America experience

by Sponsored by Chimu Adventures

From the snowcapped Andes and the Amazon rainforest to the culture clad streets of Buenos Aires and Rio, South America is a treasure trove of rich experiences not to be missed.

Share

CommentComments

Cruise

Cunard reports biggest booking day in a decade

The rumours are that many Cunard employees went home that day with a big sack with a dollar sign on it after a massive day on the job.

Share

CommentComments

News

Travel just got easier: No more pre-departure tests for New Caledonia, Tahiti, Indonesia

What would make travel really easy for us is if a nice company out there would like to send a Travel Weekly reporter on a nice trip overseas (wink, wink, nudge, nudge @anyone please).

Share

CommentComments

Cruise

Dream Cruises ship resurrected for new cruise brand

Don’t just sit around dreaming of cruises, hop on this revived Dream Cruises ship for your first getaway in two years.

Share

CommentComments

Events

Collette wraps up its first travel forum in two years

The tour operator hosted top sellers, partners, key travel players and media friends (that’s us!) for poolside shenanigans in sunny Cairns.

Share

CommentComments

Wholesalers

“Travel is the great educator”: Collette CEO Dan Sullivan on why we need travel now more than ever

We spent the past few days sipping mojitos by the pool in Cairns… Oh, and attending Collette’s travel forum! Here’s proof we were listening.

Share

CommentComments

Travel Agents

“It’s our shout”: Flight Centre is giving away free holidays!

The travel giant is giving away 40 holidays to celebrate its 40th Birthday! Nobody tell them that it’s usually the other way around…

Share

CommentComments

Hotels

QT Newcastle signature restaurant and bar revealed!

It might seem like we’re calling Newcastle a ‘cutie’ but rest assured, our cutest NSW city award still goes to Griffith.

Share

CommentComments