Europcar launces exciting new communications campaign

Europcar launces exciting new communications campaign

Europcar and a major mobility player, is launching an international communication campaign promoting the ultra-customisation of its offers.

Developed by the Rosapark Advertising Agency, the campaign creatively leverages the brand slogan “Moving Your Way” by rephrasing it to include first names – a fresh and immersive way to highlight the brand’s ability to provide offers and services that meet the ever-evolving needs and purchasing patterns of its customers. One by one, each creative element invites the consumer to explore Europcar’s turnkey solutions, including Selection which features luxury and fun cars.

The campaign is launched in all of Europcar’s corporate countries (Australia, Belgium, France, Germany, Italy, New Zealand, Portugal, Spain, and the United Kingdom) using various media, including visual displays in major European airports, on the brand’s commercial vehicles, as well as in the group’s branch locations.

“We are delighted at the opportunity to present this new, ambitious advertising campaign, which reflects our core mission: to provide our customers with a unique mobility experience that meets their individual needs. As the European leader, our objective is to differentiate ourselves by offering innovative, simple and customized solutions that make all the difference. That’s the entire theme of this customer-centric campaign!” said Sheila Struyck, Europcar Group Marketing Director.

At the heart of the city of London, Europcar in partnership with Mercedes-Benz, has created a unique event by building the first carousel for adults with five of the latest Mercedes-Benz models. The whole experience was encapsulated in a 45 second film: its construction, discovery and use by the public.

Check it out below:

 

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