Europcar launces exciting new communications campaign

Europcar launces exciting new communications campaign

Europcar and a major mobility player, is launching an international communication campaign promoting the ultra-customisation of its offers.

Developed by the Rosapark Advertising Agency, the campaign creatively leverages the brand slogan “Moving Your Way” by rephrasing it to include first names – a fresh and immersive way to highlight the brand’s ability to provide offers and services that meet the ever-evolving needs and purchasing patterns of its customers. One by one, each creative element invites the consumer to explore Europcar’s turnkey solutions, including Selection which features luxury and fun cars.

The campaign is launched in all of Europcar’s corporate countries (Australia, Belgium, France, Germany, Italy, New Zealand, Portugal, Spain, and the United Kingdom) using various media, including visual displays in major European airports, on the brand’s commercial vehicles, as well as in the group’s branch locations.

“We are delighted at the opportunity to present this new, ambitious advertising campaign, which reflects our core mission: to provide our customers with a unique mobility experience that meets their individual needs. As the European leader, our objective is to differentiate ourselves by offering innovative, simple and customized solutions that make all the difference. That’s the entire theme of this customer-centric campaign!” said Sheila Struyck, Europcar Group Marketing Director.

At the heart of the city of London, Europcar in partnership with Mercedes-Benz, has created a unique event by building the first carousel for adults with five of the latest Mercedes-Benz models. The whole experience was encapsulated in a 45 second film: its construction, discovery and use by the public.

Check it out below:

 

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]