Flight Centre Travel Group’s new independent brand, Envoyage, has captured the hearts and minds of travel professionals and industry partners around the world at its inaugural Worldwide 2024 showcase in Santiago, Chile.

Launched in February this year, the conference was the group’s first major event and brought 300 members and partners together against the vibrant backdrop of Santiago, Chile.

“Envoyage was beautifully showcased throughout Worldwide 2024, bringing our new brand to life in a way that represents the future of our global business,” Envoyage global head of brand and marketing, Allie Sparr, said.

“Envoyage has been designed to reflect the entrepreneurialism, endurance and engagement of our membership, partners and team around the world. Seeing it come to life in Santiago was a joy.

Ashlea Blake Envoyage Rising Star recipient.

“Throughout the creation of Envoyage, we took great care in conducting detailed research to inform our direction, and the warm reception it has received has validated that we took the right path. We want to offer our members a brand they can relate to and feel proud to be a part of. I look forward to progressing the growth and development of Envoyage well into the future.”

It has been met with enthusiasm from members across the USA, Canada, Australia, New Zealand and South Africa. Its tagline, ‘For Every Journey’, served as the Worldwide 2024 event theme, emphasising how advisors at every stage of their entrepreneurial journey can thrive and grow with Envoyage.

The group recognises the uniqueness of each member’s experience as a business owner and has designed a travel ecosystem that allows them to customise the support and services they receive from Envoyage.

The array of industry partners who sponsored and attended the Worldwide also tied into the theme, demonstrating the group’s comprehensive product marketplace and wide range of journeys curated by Envoyage members.

In her opening address global managing director of Envoyage, Danielle Galloway, shared the brand values of entrepreneurialism, endurance and engagement with attendees.

“It’s been so energising to connect with our members and partners from around the world in Santiago, and to hear how Envoyage has been welcomed with open arms across our membership and the wider industry,” she said. “Everyone we’ve spoken to is thrilled about our aspirational new brand and cannot wait to get more
involved. It confirms that this move could not have come at a better time. Worldwide 2024 has really
connected everyone to Envoyage, and we’ve got a lot to look forward to as a global community.”

The rebrand has ignited a wave of excitement among Envoyage’s global network of travel entrepreneurs, many of whom were eager to share their thoughts about the brand and how it will impact their journeys as business owners.

Belle Goldie, owner of Penrith-based The Cruise & Travel Store, said she was “absolutely thrilled” to announce their partnership with Envoyage.

“This collaboration represents a significant step forward in our mission to provide exceptional travel experiences,” she said.

“With the unparalleled product and entrepreneurial support at Envoyage, The Cruise & Travel Store is now able to offer innovative and bespoke travel solutions that cater to the evolving needs of our customers. Together, we are poised to set new benchmarks in the industry and create unforgettable journeys for travelers worldwide.”

The launch of Envoyage and the success of Worldwide 2024 has fortified the groups’ relationships with industry partners, laying the groundwork for collaborative and mutually beneficial partnerships.

Global account manager at The Globus Family of Brands, Mitch Spencer, highlighted the strengthened bonds and collaborative spirit fostered by Envoyage’s new direction.

“Envoyage has truly set a new benchmark for innovation and collaboration in the travel industry,” he said. “The energy and enthusiasm at Worldwide 2024 were incredible, and it’s clear that Envoyage is not just a brand, but a vibrant community. We at The Globus Family of Brands are thrilled to be part of this exciting journey and look forward to many successful partnerships ahead.”

As Envoyage embarks on this thrilling new chapter, the brand is more committed than ever to empowering its members at every phase of their entrepreneurial journey and fostering meaningful connections with travellers worldwide. With a vision that is both refreshed and unwavering in its dedication to excellence, Envoyage is poised to shape the future of travel, inspiring, empowering, and elevating the travel experience for years to come.

(Featured image: Global managing director of Envoyage, Danielle Galloway, during her opening address in Santiago Chile.)

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