CLIA Masters Program reopens for top cruise specialists

CLIA Masters Program reopens for top cruise specialists
Edited by Travel Weekly


    Cruise Lines International Association (CLIA) has announced the return of its Masters Program for a second intake in 2023, allowing travel agents to gain the association’s highest qualification.

    For six weeks beginning September 18, the Masters Program will help CLIA travel agents develop new skills and stand out from the crowd.

    Participants will move into an arena beyond day-to-day selling, learning how to pursue new revenue streams, create a unique brand differentiation, and forge a unique position in a competitive retail landscape.

    CLIA head of training & development Peter Kollar said fewer than 2 per cent of travel agents were certified CLIA Masters, giving them a significant advantage as cruise specialists.

    “The Masters Program is available exclusively to CLIA members in Australasia & Asia who have achieved Ambassador status, which means they are already among the most highly trained cruise agents in the industry,” Kollar said.

    “By joining the Masters program, agents can take their skills to an even higher level, focussing on business development and creating new strategies to build their client base and sales.”

    Other aspects of the Masters Program include capitalising on data and technology and understanding the evolving online retail environment.

    It will show candidates how to maximise their personal strengths, how to analyse and reach their target audience, how to develop brand strategies and business planning skills, and how to become integral to their clients’ online environment.

    After completing the Masters course and assignment, successful participants will receive 100 accreditation points and enter the prestigious CLIA Cruise Masters ranks, with a higher search ranking on the CLIA Australasia website.

    Find more details here.

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